| Latest news | |  | | | | | Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting events such as the Olympics, according to a doctors' body demanding harsher action to combat obesity. | | |  | | | | | Tesco is expected to report the first decline in annual profits in its UK business in more than 20 years on Wednesday (18 April), when it will unveil the full extent of its turnaround plan. | | |  | | | | | Mars has launched its Euro 2012 TV ad, which features a Mars bar-eating steward producing heroic saves to defy the Premier League's top marksman, Robin van Persie. | | |  | | | | | McDonald's is launching a 'Mascotathon' happy meal promotion on Wednesday (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville. | | |  | | | | | Peugeot is looking to promote its new 208 model to younger drivers with an online campaign featuring YouTube sensation dancer Marquese Scott. | | |  | | | | | IPM, the Interpublic out-of-home specialist agency, has rebranded to Rapport and launched an outdoor campaign to raise awareness of the new look, tone and feel of the agency. | | |  | | | | | Ambitious plans by ad agency Beta to enter the world of publishing with, among other things, a website for fathers called DaddyBeGood, have had to be scaled back less than a year after launch. | | |  | | | | | Save the Children UK has appointed digital agency Steak to improve its return on investment (ROI ) by managing pay-per-click (PPC) activity for fundraising, branding and emergency response. | | |  | | | | | Cedar Communications has promoted Eve Williams to managing director as the creative and commercial content agency restructures. | | | | Campaign School Reports 2012: Agency league tables and analysis
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| | Opinion | |  | | | | | Jerry Clode, a consultant at brand specialist Added Value, considers the impact of a second generation of only children in China for brands looking to expand in the region. | | |  | | | | | Tesco's review of its advertising account is the perfect time for it to work out what it really stands for, writes Elly Woolston, client partner, {united}. | | | | | Intelligence | |  | | | | | Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland, Ipsos ASI. | | |  | | | | | Are advertisers better-placed to regulate newspapers? The chairman of the select committee on media affairs' latest big idea is rooted in a somewhat imperfect understanding of the story of the decline and fall of News of the World last July, says Ala... | | | | | | | Latest jobs | | | | | |  | | |
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