Tuesday, 10 April 2012

Marketing Daily - Adidas invites Brits to 'take the stage' in biggest-ever UK campaign; plus John Lewis, Honda, Reebok, Smirnoff and AOL

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
Alex Brownsell,
10 April 2012
 

Adidas is rolling out its biggest UK ad campaign to date with...

Adidas: Keith Lemon and Victoria Pendleton star in campaign
 
 
Bob Marley's son to launch coffee in the UK
John Reynolds,
10 April 2012
 

An organic coffee brand set up by Bob Marley's son, Rohan Marley,...

Marley Coffee: rolling out in the UK
 
 
VIDEO: "Always look with the customer's eyes" says Moll, Honda UK
Georgina Brazier,
10 April 2012
 

Martin Moll, marketing manager, Honda UK talks about the best advice he's...

Martin Moll, marketing manager, Honda UK
 
 
Reebok fitness competition lands TV slot
Maisie McCabe,
10 April 2012
 

Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce...

Reebok: CrossFit competition will be broadcast on Eurosport
 
 
Smirnoff launches Madonna MDNA Nightlife UK campaign
Sarah Shearman,
10 April 2012
 

Smirnoff is rolling out the next stage in its partnership with Madonna...

Madonna video: tie-up with Smirnoff features offer of remixed MDNA album download
 
 
John Lewis to open dedicated Olympic shops
John Reynolds,
10 April 2012
 

John Lewis is to open 29 dedicated Olympic shops within its department...

John Lewis: to open 29 dedicated Olympic shops in its department stores
 
 
AOL sells 800 patents to Microsoft in $1bn deal
Daniel Farey-Jones,
10 April 2012
 

AOL has agreed to sell more than 800 technology patents to Microsoft...

AOL: sells off 800 patents to Microsoft
 
 
 
Also in the News
 
Reebok partners with PeerIndex for social giveaway
Loulla-Mae Eleftheriou-Smith,
10 April 2012
 
Thomas Cook close to £1.2bn refinancing deal
Loulla-Mae Eleftheriou-Smith,
10 April 2012
 
Facebook splashes $1bn on Instagram acquisition
Staff,
09 April 2012
 
 
 
Blogs
 
 
The buck starts here
Jonathan Weeks
 

CSR - Corporate Social Responsibility - is usually focussed on the achievements made and communicated...

 
 
Athletes could be disqualified over ill-timed brand advertising
John Reynolds
 

As the London 2012 Olympics draw ever closer, just how prepared are non-Olympic sponsors for...

 
 
The BBC Should Pull The Plug On The Boat Race
Unofficial Partner
 

Rejoice! Women have been given the right to row a boat on the same...

 
 
Is good service really a hygiene factor?
Heather Westgate, TDA
 

"The last six pitches we did were for clients that complained of terrible service elsewhere."...

 
 
Lindstrom: The Olympic Money Will Disappear
Unofficial Partner
 

There are two very contrasting views about the post-London 2012 marketing landscape. There is...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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