| | | | Pinterest-understanding the post-hype interest | | Hari Shankar | | 27 April 2012, 9:58AM |  Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, differentiated idea that takes the limelight also comes with a risk?overhype.
| | | | 4G - a game-changer for mobile advertising? | | Adam Fairbrother | | 27 April 2012, 8:34AM |  There's little doubt that mobile advertising is set to continue its exponential growth over the next two or three years... But what (if any) effect will 4G make to mobile advertisers when it finally arrives in the UK in late 2013?
| | | | When social media turns bad: dealing with negative comments | | David Benady | | 27 April 2012, 7:59AM |  The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?
The proliferation of social media has offered marketers an unprecedented opportunity to become part of ‘the conversation’ and amplify their media investment.
| | | | Nicki Minaj's Twitter tantrum loses her millions of followers | | Charlotte Henry | | 26 April 2012, 1:09PM | 
Pop superstar Nick Minaj has rejoined Twitter, just one week after storming away from the service and her eleven million followers. She was previously one of the most followed people on the social network, and regularly engaged with her fans individually.
| | | | Spotify founder Daniel Ek joins Sunday Times rich list, worth 190m | | @gordonmacmillan | | 26 April 2012, 12:00PM |  Daniel Ek, the Swedish founder of the digital music download service Spotify, has joined the Beckhams in the Music Top 10 on the Sunday Times Rich list.
He has racked up a £190m fortune with Spotify, which with the launch of its Play Button is fast becoming the world’s defacto online music streaming service.
| | | | When and how to use social media - choosing the right platform for the job [infographic] | | Susan Billinge | | 26 April 2012, 11:30AM |  This handy infographic helps you plan your social strategy and pick the best platform for your campaign. Some tips may sound obvious but the points are worth reiterating.
Facebook is best for interacting on a more personal level with your contacts. It's built for sharing blogs, videos and photos and is a great tool for responding to questions. But with its 845 million users, trying to connect with too many people could dilute genuine connections and you could be in danger of overlooking an important comment.
| | | | | | | | | | Social Snapshot: UK retail and social media: (Part 4: Booksellers, Card Shops, Jewellers and Opticians) | | Jonny Rosemont | | 25 April 2012, 2:46PM |  Before our analysis of social media performance moves on to examine fresh territory, we thought it'd be prudent to round off our look at UK high street retailers' use of social media by putting not one, but four, retail sectors under the DBD Media knife: card shops, jewellers, booksellers and opticians. This broad range gives an overarching indication of how successfully - and seriously - the space is being used by the retail sector.
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