Thursday 19 April 2012

Data & Direct Bulletin from Brand Republic - Direct Line, DM budgets, Tesco, website data, VivaKi

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Direct Line Group seeks shop for DM task
Direct Line Group seeks shop for DM task
by Sara Kimberley
19 April 2012, 11:00AM
Direct Line Group is searching for an agency to handle a new direct marketing account across its Churchill Insurance, Direct Line, Green Flag and Privilege brands.
Direct marketing budgets revised down
Direct marketing budgets revised down
by Daniel Farey-Jones
19 April 2012, 02:05PM
Direct marketing budgets were revised down in the first quarter of 2012 for the first time since the corresponding quarter of 2011, according to the latest IPA Bellwether report.
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
by Rachel Barnes
17 April 2012, 08:30AM
Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed to reward its best customers and the roll-out of a last-minute deals service.
Third of top 50 websites automatically share user data with third parties
Third of top 50 websites automatically share user data with third parties
by Daniel Farey-Jones
18 April 2012, 12:03PM
The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.
CREATIVE STRATEGY: TNT exploits our love of commedia dell'arte
CREATIVE STRATEGY: TNT exploits our love of commedia dell'arte
by Simon S Kershaw
19 April 2012, 11:27AM
Slapstick. I love it. And yet it is a form of comedy that has been much misunderstood and often dismissed as "childish" or "simple".
VivaKi promotes Bertozzi to executive EMEA role
VivaKi promotes Bertozzi to executive EMEA role
by Emma Powell
16 April 2012, 11:58AM
The VivaKi Nerve Center has promoted Marco Bertozzi to executive managing director of Nerve Center EMEA.
Twitter ads turn fans onto twisted thriller
Twitter ads turn fans onto twisted thriller
by Nick Batten
13 April 2012, 11:50AM
Book publisher Random House has run a paid-for Twitter campaign to promote the UK launch of 'Fifty Shades of Grey', the erotic thriller by EL James.
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