Thursday 12 April 2012

Data & Direct Bulletin from Brand Republic - Neil Francis, Direct mail spend, DM charity fund, Sainsbury's

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Neil Francis steps down from SFW
Neil Francis steps down from SFW
by Jeremy Lee
12 April 2012, 11:05AM
Neil Francis, one of the founding partners at Stephens Francis Whitson, is leaving the agency as it rebrands as VCCP me.
Direct mail spend predicted to fall 1% this year
Direct mail spend predicted to fall 1% this year
by Daniel Farey-Jones
12 April 2012, 02:14PM
Spending on direct mail is predicted to fall 1% to £1.71bn in 2012, according to the latest figures from the Advertising Association/WARC.
Direct marketing charity fund invites grant applications
Direct marketing charity fund invites grant applications
by Daniel Farey-Jones
12 April 2012, 10:56AM
Funding for research and skills development related to direct marketing is being offered by a new industry charity that has been initially funded by the Direct Marketing Association (DMA).
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
by Simon S Kershaw
12 April 2012, 01:45PM
Home deliveries are now so ingrained in the retail landscape that for people of my grown-up children's generation, it must be hard to imagine what life was like before.
Sainsbury's targets mothers with Little Ones revamp
Sainsbury's targets mothers with Little Ones revamp
by Matthew Chapman
12 April 2012, 10:30AM
Sainsbury's has revamped the website and email marketing programme of its Little Ones baby and toddler club.
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