Friday 13 April 2012

Campaign Daily Fix - "Gay cure" ad ban, Campaign Viral Chart, TippEx, Weetabix, Google

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Latest News
TfL blocks 'gay cure' bus campaign flagged by CBS Outdoor
by Maisie McCabe,
13 April 2012, 11:22AM
TfL blocks 'gay cure' bus campaign flagged by CBS Outdoor
A bus ad campaign promoting a "gay cure" was prevented from running last night after CBS Outdoor flagged the potentially divisive posters to Transport for London (TfL).
Campaign Viral Chart: Dramatic surprise at the top of the chart
by Ben Hall,
13 April 2012, 09:00AM
Campaign Viral Chart: Dramatic surprise at the top of the chart
A hidden-camera viral advert, in which a sleepy town square turns into chaos on the push of a button, has taken the top spot in this week's chart with more than one million shares in the past seven days.
Hunter and bear return for TippEx
by Daniel Farey-Jones,
12 April 2012, 02:54PM
Hunter and bear return for TippEx
TippEx has produced a sequel to its hit 2010 interactive YouTube ad, 'Hunter vs Bear'.
Weetabix launches campaign for new golden syrup variant
by Loulla-Mae Eleftheriou-Smith,
13 April 2012, 09:56AM
Weetabix launches campaign for new golden syrup variant
Weetabix is launching its first ad campaign for the brand's golden syrup variant next week (16 April), under the cereal's "Fuel for big days" strapline.
Google profit surges as UK revenues rise 19%
by Maisie McCabe,
13 April 2012, 09:50AM
Google profit surges as UK revenues rise 19%
Google's net income for the first quarter has risen 60.7% to $2.89bn (£1.81bn), while revenues from the UK climbed 18.7% year on year to $1.15bn (£721m).
Latest Work
VO5 Extreme Style 'pageant' by Euro RSCG London
12 April 2012, 03:38PM
VO5 Extreme Style 'pageant' by Euro RSCG London
Euro RSCG London has created what it is billing as the first ever iAd to use Twitter and its camera function, ahead of the next TV spot in the 'Pliktisijiteur Village Pageant' campaign.
Citroen 'footballet' by Euro RSCG London
12 April 2012, 03:49PM
Citroen 'footballet' by Euro RSCG London
Players from the Arsenal Football team try their hand at ballet in the new campaign to support the launch of the new Citroen DS5 model.
Weetabix 'dad's day out' by BBH
12 April 2012, 03:00PM
Weetabix 'dad's day out' by BBH
Bartle Bogle Hegarty is launching a TV spot for Weetabix Golden Syrup on 16 April.
Also in the News
Hubert Burda Media UK launches women's lifestyle magazine
by Nick Batten, 13 April 2012, 12:10PM
Twitter ads turn fans onto twisted thriller
by Nick Batten, 13 April 2012, 11:50AM
BMI marketers' jobs at risk in £173m BA takeover
by Loulla-Mae Eleftheriou-Smith, 13 April 2012, 11:04AM
Morrisons' marketing director Lancaster resigns
by Matthew Chapman, 13 April 2012, 10:45AM
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