| Latest news | |  | | | | | Orange has put its sponsorship of the RockCorps gigs on hold, in a decision that will add to speculation that the mobile brand will be dropped by parent company Everything Everywhere. | | |  | | | | | Flybe, the biggest regional carrier operating across Europe, is undertaking a £9m marketing repositioning to distance itself from negative perceptions of the low-cost airline model. | | |  | | | | | Facebook's first quarter revenues rose by 41% year on year to $1.06bn (£656m) and active monthly user numbers rose significantly to more than 900 million. | | |  | | | | | Sir Martin Sorrell has said WPP's launch of a technology platform in partnership with Indian IT company Infosys will keep it ahead of rivals and avoid the company becoming "an appendix of new media owners". | | |  | | | | | Brand USA, the marketing body for North America, is launching its first global campaign next month, which invites tourists to "discover" the United States and features Johnny Cash's daughter, Rosanne. | | |  | | | | | Olympic gold medallist Denise Lewis has condemned athletes' endorsement of sponsor brands on Twitter as "a dangerous game". | | |  | | | | | Mars Chocolate UK has hired former Innocent chief Thomas Delabriere as marketing director for its Bitesize portfolio. | | |  | | | | | Strongbow, the UK's biggest-selling cider, is aiming to become a more aspirational brand with the launch of a multimillion-pound ad campaign. | | |  | | | | | Red Bull is gearing up to launch a drinks range called Editions in the UK, as it seeks to grow its share of the buoyant energy-drinks market. | | |  | | | | | Havas, home to Euro RSCG and MPG, has reported "good growth" of 7.2% in revenues for the first quarter of 2012, with European operations boosted by its media and advertising businesses in France. | | |  | | | | | UKTV has been rapped by Ofcom after sponsorship idents from Find My Past, Brightsolid's online genealogy service, were found to have included advertising messages | | |  | | | | | MEC has appointed Jonathan Edwards to the newly created role of data and technology services director. | | | | | Opinion | |  | | | | | It is the brands that really understand what viewers want who will be able to make the most of the digital TV switchover, writes Guy North, marketing communications director, Freeview. | | |  | | | | | Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should not underestimate its potential, writes Christopher Smith, managing director, Isobar Mobile. | | | | | Intelligence | |  | | | | | Shoppers engaging with a supermarket brand on social media are twice as likely to shop there, according to research from Starcom MediaVest Group. | | |  | | | | | Seventy three percent of smartphone users and 90% of iPhone users use their devices to access the internet, writes Stuart Knapman, senior director, Essential Research. | | | | | | | Latest jobs | | | | | |  | | |
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