Tuesday 17 April 2012

Marketing Daily - LOCOG defends role of embattled Olympic sponsors; plus Kraft, Virgin Media, SEAT and L'Oréal

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Breaking news from Marketing
 
Breaking news from Marketing April 2012
 
Latest News
 
LOCOG defends role of embattled Olympic sponsors
John Reynolds,
17 April 2012
 

LOCOG has come out fighting in support of its commercial partners, following...

Media articles attacking Olympic sponsors
 
 
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
Noelle McElhatton,
17 April 2012
 

As Locog prepares to mark the '100 days to go' London 2012...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
 
 
Daryl Fielding to leave Kraft
John Reynolds,
17 April 2012
 

Daryl Fielding is to leave her role as vice president, marketing at...

Daryl Fielding: outgoing vice president, marketing, Kraft
 
 
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
Rachel Barnes,
17 April 2012
 

Tesco is to overhaul its Clubcard scheme with the launch of a...

Tesco: revamped Everyday Value range
 
 
Virgin Media pulls 'Doctor Who' TV ad after BBC row
Matthew Chapman,
17 April 2012
 

Virgin Media has pulled an ad starring David Tennant and Sir Richard...

Virgin Media: pulled David Tennant ad
 
 
SEAT looks to make 'virtue' of Spanish origins with new strategy
Alex Brownsell,
17 April 2012
 

Spanish car-maker SEAT is revamping its marketing strategy in an effort to...

SEAT: hired WPP agency Grey London
 
 
L'Oréal hires former BK marketer Power
John Reynolds,
17 April 2012
 

Sarah Power, the former UK and Ireland marketing director at Burger King,...

Sarah Power: joining L'Oréal (pic Gareth Davies)
 
 
 
Also in the News
 
The scent of MacBook: artists create Apple fragrance
Matthew Chapman,
17 April 2012
 
M&S to revamp stores with £500m investment
Matthew Chapman,
17 April 2012
 
 
 
Blogs
 
 
VIDEO: Tesco trialling augmented reality app
rachel barnes
 

Tesco revealed this week, in a video blog from chief information officer Mike McNamara, that...

 
 
Let us celebrate the ‘pizza dog’
John Reynolds
 

Dubbed the 'pizza dog' and coming towards you at 270 calories a slice, Pizza Hut's...

 
 
Collaborations, can they help in an uncertain economy?
Ian Irving
 

Brand and artist collaboration has fast become an effective way to surprise and attract new...

 
 
TV is dead. Long live TV.
Mark Tomkins, TDA
 

We all know people fiddle with their smart phones whilst watching TV. Indeed, new social...

 
 
From Ice Creams to Ice Scrapers â€" Making the weather work for your brand
Jonathan Weeks
 

Brand planning is tough enough without having to also contend with the weather. The...

 
 
 
 
 
 
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