Ronaldo performs new football move for Fifa 18 | Facebook hunts live sports partnerships exec | Ikea buys TaskRabbit

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Campaign Breakfast Briefing September 29, 2017

Ronaldo performs new football move in EA Sports' Fifa 18 campaign Brittaney Kiefer EA Sports and agency Adam & Eve/DDB created a new skill move performed by Cristiano Ronaldo to launch the new Fifa 18 game. Facebook hunts live sports partnerships exec to lead on rights deals in Europe Omar Oakes Facebook is looking for a sports executive to oversee a push into live sports programming amid speculation it will bid for Premier League football streaming rights this year. Ikea buys gig-economy platform TaskRabbit Simon Gwynn Ikea has acquired 100% of TaskRabbit, the marketplace for odd jobs and everyday tasks. Snapchat opens up its AR lenses to advertisers Emily Tan Snapchat has made its 3D World Lenses available for advertisers allowing brands to sponsor fun AR characters Snapchatters to play with. Self-driving cars help pull BlackBerry back from the brink Simon Gwynn BlackBerry, the once-prominent smartphone maker almost wiped out by Apple and Google, is making a comeback thanks to a strong performance in its software division, quarterly results show. IPG Mediabrands forms global data partnership with Acxiom Omar Oakes IPG Mediabrands has entered into a global partnership with Acxiom to strengthen the Interpublic media network's data and analytics capabilities. What Cohn & Wolfe's Authentic 100 reveals about global brand trust Zoë Beery Amazon, Microsoft and PayPal reflect on how to keep it 100 with your customers. Promoted "I'm sure Shakespeare would have loved 360-degree video" Georganna Simpson It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up? Promoted Industry research: The rise of in-house programmatic trading desks Share your thoughts on the state of programmatic for your chance to win a 5* UK stay plus dinner Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Services Director Up to £90k DOE plus benefits (6 month contract - potentially longer/perm) air recruitment, London (Central), London (Greater) Senior Innovation Consultant Up to £85k DOE plus benefits air recruitment, London (Central), London (Greater) Account Director - ATL b2b agency Up to £55k plus benefits Invoke Recruitment, London (Central), London (Greater) ACCOUNT MANAGER - Global Brand Agency STRATEGIC & CREATIVE c£30k-£38k+ depending on experience Royds Raphael, London (Central), London (Greater) Client Services Director / Operations Director – Integrated Brand Communications £55k-£60K Royds Raphael, London (Central), London (Greater) Director of Talent Management Competitive Studio 71, London Senior Sales Manager Competitive Studio 71, London Talent Manager Competitive Studio 71, London Talent Manager Competitive Studio 71, London Director of Marketing & Communications Competitive salary plus benefits Streatham & Clapham High School, London

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