Saturday edition: Bake Off debuts on Channel 4 | Carlsberg awards global media account

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Campaign: Media September 02, 2017

Media news and analysis, powered by Media Week Great British Bake Off launches with 6.5m viewers on Channel 4 Gideon Spanier Channel 4's first episode of The Great British Bake Off has won the channel's biggest audience in five years with 6.5m viewers and a 30% share. Carlsberg awards global media to Initiative Omar Oakes Carlsberg Group has appointed Interpublic's Initiative as its global media agency of record, replacing OMD. Spotify deepens programmatic ambition with Gierlinska hire Omar Oakes Zuzanna Gierlinska has joined Spotify as head of programmatic for Europe as the music streaming service aims to become a leading programmatic company. Retail forecast to power digital adspend through 2018 Emily Tan Thanks to the growth of e-commerce in the UK, the retail sector is set to be the biggest spender on digital advertising this year and is expected to continue to do so next year. Vodafone gets help from young creatives to launch mobile youth brand Brittaney Kiefer Vodafone is collaborating with young creatives to launch its new mobile youth brand. Just Eat celebrates takeaway stars in first X Factor idents Omar Oakes The X Factor's new sponsor Just Eat has launched its first series of ads celebrating "unsung superstars" ahead of the singing talent show's return on ITV this weekend. NME partners with university to help young people break into creative industries Gurjit Degun NME, the Time Inc-owned music title, is expanding its programme that helps young people break into the creative industries into a year-long campaign. Event Magazine is joining forces with Campaign Gurjit Degun Event Magazine is moving to a new home and taking on a new name in the heart of marcomms conversations within Campaign. Experiences editor Gurjit Degun explains why. Audi to feature Radioplayer's 'smart radio' in new A8 model Omar Oakes Radioplayer, the online joint radio industry initiative, is launching a "smart radio" for connected cars, with Audi the first brand to sign up to using them in production. From Grenfell Tower to grime: modern Britain brought to life through outdoor ads takeover Brittaney Kiefer Outdoor advertising space across the UK will be taken over by photographs of contemporary British life for the second Portrait of Britain exhibition. Promoted Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Promoted From the idea to the big screen: "Churchie's Drive-Thru Car Insurance" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Associate Editor Up to £55,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London New Business Manager - OLIVER Media Competitive + Benefits OLIVER Group, London, UK Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire PR Officer Benefits British Red Cross, City of London, London PR Manager Benefits British Red Cross, City of London, London Senior Celebrity Liaison Officer Benefits British Red Cross, London, City of London Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh

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