Transformation for tomorrow's world| Marmite's new app tests reactions to the divisive spread | and more...

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Campaign: Brands September 11, 2017

Brand news and analysis, powered by Marketing Transformation for tomorrow's world Rachel Barnes The trouble with transformation is that at the outset you have a goal, but during the process you realise the posts keep moving. Marmite's new app tests reactions to the divisive spread Brittaney Kiefer Marmite has launched an app that analyses people's emotions as they eat the spread and determines whether they are born to love or hate it. Is the latest Marmite wheeze to everyone's taste? Jeremy Lee At the beginning of last month, The Daily Telegraph dutifully reported how Marmite could prevent miscarriages and birth defects. YouTube launches mini ads to woo brands Omar Oakes YouTube has launched a series of six-second ads in a fresh attempt to woo advertisers to the platform's ability to capture niche audiences. Apple: lessons for brands from 10 years of product launches Ben Bold Tuesday's launch of what we now know is to be called the iPhone X marks 10 years of Apple's iPhone, a device launched by the late Steve Jobs that redefined the mobile marketplace. This one word could deliver real brand transformation Richard Huntington There is one word the ad industry really hates. In this word lies the root of all perceived evil. It's only a little word but it sends shivers down our collective spines. Uefa taps Hegerberg, Messi, Ronaldo and Pogba for #EqualGame campaign Nicola Kemp Uefa has stepped up its commitment to promoting diversity in football with its new #EqualGame campaign, which includes a TV-spot, website and social activity. Is your brand's voice, male, female, human or mineral? Emily Tan The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical. EU's ePrivacy proposals 'would kill off half the digital ad market' Simon Gwynn A proposed new privacy regime that would see web users give consent for their their data was used at a "device level" would have devastating effects on the European economy, research from IAB Europe has suggested. PSA Group accused of using emissions cheat software in two million cars Sam Sheehan Euro 5-rated diesels reportedly could have illegal software; PSA denies allegations. Rooting out the click forgers - is the net closing on fake influencers? John Harrington Something is (still) rotten in the state of influencer marketing, and the sector is calling for more action against fraudulent bloggers and vloggers. Why search is transforming the power of marketing Steve Sirich A lot of people view search as "just a search engine". In reality, it is much more, argues Microsoft's general manager for Bing Ads Marketing. Watch: Atomic London brings back Radio Caroline to encourage people to Remember a Charity James Page Former pirate radio and BBC Radio 1 DJ Emperor Rosko has set sail across the UK to mark Remember A Charity's "In Your Will Week", thanks to Atomic London and Wisebuddah. Promoted 'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill Georganna Simpson Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies... Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Senior Account Manager - Unilever (6 Month FTC) Competitive + Benefits OLIVER Group, London, UK Account Manager/Director - Creating objects to solve problems for brands £32-50k pa, dependant on experience, plus performance bonus of up to 30% Studio Make Believe, Hayes, London (Greater) Account Manager DOE OLIVER Group, London (Central), London (Greater) Senior Project / Account Manager DOE OLIVER Group, Paris, Ile-de-France (FR) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Alumnae Relations Manager £40,000 - £45,000 Girls' Day School Trust, City of Westminster, London (Greater) Creative Brand Designer DOE OLIVER Group, London (Central), London (Greater)

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