Sainsbury's shoots ad entirely with Snapchat Spectacles | Uber sues Dentsu's Fetch Media for 'fake clicks' | and more...

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Campaign 18:05 September 19, 2017

The five things you need to know today Most read Sainsbury's shoots ad entirely with Snapchat Spectacles Emily Tan Sainsbury's and creative agency Gravity Road have worked with Snapchat to create the first UK ad shot on Spectacles. Tech Uber sues Dentsu's Fetch Media for 'fake clicks' Olivia Parker Uber filed a lawsuit against Fetch Media in San Francisco yesterday, suing the agency for a host of allegations including breach of contract, fraud and negligence. Advertising Ikea offers cushions, deck chairs and cinnamon buns to Sheffield Gurjit Degun Ikea has created a "Wonderful everyday" tour in Sheffield ahead of a new store launch with an array of artwork, food, community makeovers and family events taking over the city. Marketing How Airbnb built its brand by telling the world not to travel Jonathan Mildenhall Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand. Media How Oath set out to democratise fashion at LFW Yasmin Arrigo Yahoo Style, an Oath brand, has kicked off its year long partnership with the British Fashion Council with a mission to provide an alternative front row experience to their users through live streaming and events. Also in the news Making Tesco great again Alison Hoad, the chief strategy officer of Bartle Bogle Hegarty London, reveals how the stalwart British supermarket turned around its fortunes. How Girl Effect and Ramzan Golant are using marketing to create social change As the chief executive of Girl Effect, former Abbott Mead Vickers stalwart Farah Ramzan Golant is undertaking the biggest transformation of her career. Let's challenge our assumptions about the nation How well do we really know the public, asks Vizeum's Emerson Bramwell ahead of Newsworks' research on the class divide. Promoted Aerial Awards winner: Chiltern Railways "A big deal - slide" Radiocentre Promoted Let's use TV to change minds, attitudes...even society Rosie Arnold Rosie Arnold, head of art at Abbott Mead Vickers BBDO and the new Thinkbox Academy president, lays out her agenda for society-changing films that harness the power of TV Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Director - Integrated B2B Marcoms Agency £70-90k plus bonuses and commission and other benefits The Jefferson Group, Shoreditch area, London Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Filleigh, Devon Channels Marketing Manager £53K + bonus + car allowance + private health Direct Recruitment, London (Central), London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Regional Member Programmes Manager - Oil & Gas £32500 - £34500 per annum Regan & Dean Recruitment Limited, London Brand Strategy Lead Competitive Three, Maidenhead, Berkshire Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Senior Sales Manager Competitive Studio 71, London Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater)

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