Saturday edition: WPP unveils name of merged MEC-Maxus | Barclays moves media account | Facebook faces fresh controversy

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Campaign: Media September 09, 2017

Media news and analysis, powered by Media Week WPP unveils Wavemaker as name of merged MEC-Maxus agency Gideon Spanier Wavemaker will be the name of the WPP agency formed by the merger of MEC and Maxus. Barclays poised to move £60m media account to Omnicom from WPP's Maxus Gideon Spanier Barclays is poised to move its estimated £60m global media account to Omnicom Media Group after six years with WPP's Maxus. Facebook faces fresh controversy over young audience numbers Jeremy Lee Facebook has been accused of telling advertisers that they can reach millions of young audiences that do not exist. Facebook admits selling 3,000 political ads for fake pages linked to Russia Ben Bold Facebook sold political advertising designed to shape the outcome of last year's US presidential election to a Russian firm, the social network admitted yesterday. Trinity Mirror in talks to buy Express from Richard Desmond Simon Gwynn Trinity Mirror has said it is discussing a full acquisition of the publishing assets of Northern & Shell, including the Daily Express, Daily Star, and OK! Magazine. Warning lights are flashing amber about UK ad market Gideon Spanier September is always an important month because it sets the tone for the run-up to Christmas and the economic indicators are flashing amber. Channel 4's Bake Off debut drew 12m viewers including catch-up and online Ben Bold Channel 4's The Great British Bake Off debut was watched by a total of 12 million people, according to the latest figures, which include time-shifted viewing on TVs, online and on-demand. Chime gifts 27% Bell Pottinger stake back to agency Sam Burne James VCCP owner Chime Communications handed its 27% stake in Bell Pottinger back to the beleaguered PR agency last month, apparently without any money changing hands, it has emerged. Nars and Refinery29 champion female creativity in immersive art exhibit Brittaney Kiefer Nars Cosmetics and Refinery29, the WPP-backed digital media company, have created a bold exhibition of female artists celebrating women's strength and self-expression. Apple pulls plug on UK music festival Gurjit Degun The Apple Music Festival is coming to an end after ten years. Movers and shakers: Coca-Cola, Ladbrokes Coral, CHI, MEC, Weetabix, Spotify, SapientRazorfish and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Thorpe Park reveals The Walking Dead zombie billboard Gurjit Degun Thorpe Park Resort created a gory billboard with zombies feasting on blood and entrails to market its two new The Walking Dead mazes ahead of the theme park's "annual fright nights". Promoted Going Underground: humans crave emotion, but do they buy it? Georganna Simpson Campaign Underground's next event asks if emotional marketing really drives business... Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Associate Editor Up to £50,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire New Business Manager - OLIVER Media Competitive + Benefits OLIVER Group, London, UK Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh

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