How Accenture is threatening agency holding companies

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Campaign: Media September 12, 2017

Media news and analysis, powered by Media Week Accenture wants to be world's biggest 'experience agency of record' Gideon Spanier Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies. London's Piccadilly lights set to unveil new-look screen Omar Oakes After nearly nine months of renovation, London's famous Piccadilly lights will soon be switched back on with a new-look digital screen that updates its mosaic appearance. Adam & Eve's £110m earn-out deal puts a premium on cultural impact Gideon Spanier Adam & Eve's most famous client prides itself on being "never knowingly undersold" but the agency's founders certainly didn't under-sell themselves. Peak transformation: how to tackle the risky business of driving change Nicola Kemp Few words in marketing are as loaded or meaningless as transformation. But while the industry is tiring of talking about it, delivering it remains crucial to business survival. Smartphone browsing overtakes laptop and desktop surfing for first time Ben Bold Smartphones have overtaken desktops and laptops as the preferred means of accessing the internet in the UK, with people spending nearly two hours a day on their phones browsing, according to eMarketer. EU's ePrivacy proposals 'would kill off half the digital ad market' Simon Gwynn A proposed new privacy regime that would see web users give consent for their their data was used at a "device level" would have devastating effects on the European economy, research from IAB Europe has suggested. Havas Media hires Maxus's Stephanie Marks as MD Ben Bold Havas has appointed Maxus's deputy managing director Stephanie Marks as managing director of Havas Media. Rooting out the click forgers - is the net closing on fake influencers? John Harrington Something is (still) rotten in the state of influencer marketing, and the sector is calling for more action against fraudulent bloggers and vloggers. Luke Taylor joins Omnicom to head new CRM division Gideon Spanier Omnicom has snapped up Luke Taylor, the former chief executive of Publicis Groupe's DigitasLBi, to head a new CRM division, Omnicom Precision Marketing group. With the right typeface for your brand, words can speak louder than pictures Luke Woodhouse The BBC's introduction of a bespoke typeface shows the broadcaster understands how text can shape a brand's identity, writes the creative director at Ragged Edge. Promoted Dmexco Decoded: Reacting to the rise of social video on Facebook and beyond Hannah Smith, agency sales director, 4C Insights Spend on social platforms is increasing as brands tap into the growing popularity and effectiveness of social video Promoted Dmexco Decoded: Powering your advertising through technology Michael Connolly, chief executive officer, Sonobi Tech partners can add value to your brand's digital media plan but you need to ask the right questions Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Associate Editor Up to £50,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater) New Business Manager - OLIVER Media Competitive + Benefits OLIVER Group, London, UK Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh

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