| With September in full flow and the first cheeky nip of autumn in the air, we've had plenty of hot news to keep things bubbling this week, including the arrival of Campaign's first monthly magazine. Weighing in at 110 pages and with some seriously agenda-setting content and forecast-busting commercial support, we're pretty damn pleased with how this first issue's gone down, though we're already well into issue two and working out how to keep improving. Anyway, if you haven't had time to devour the mag yet, you've missed out on some big exclusives and meaty analysis. So the aim of this bulletin is to help bring you up to date with what our industry's been talking about this week. Nils Leonard, Lucy Jameson and Natalie Graeme – the former management team at Grey London – finally unveiled their new creative agency, Uncommon. Their ambition is to nurture and create brands that people are actually glad exist and that make a positive difference to the world around us. But is there substance to all the hype around this exciting startup? And why, exactly, does Natalie Graeme want to kiss Sir Martin Sorrell? At the other end of the scale, and in the latest chapter of the narrative about management consultants taking over advertising, Accenture came out fighting in an exclusive interview in Campaign. The company has been sniffing advertising skirts for years, and now it wants to be the world's biggest experience agency of record, according to Anatoly Roytman. Are marketers keen? And should agencies take cover? The management consultants have certainly given Sorrell something to think about, particularly in the wake of some pretty disappointing results from WPP last month. Could WPP's sprawling structure be holding it down in the battle to be the marketer's trusted advisor? No wonder Sorrell is coming under pressure to streamline WPP, particularly as FMCG clients make dramatic cuts to their marketing spend. But as WPP's top executives were hunkering down to tackle the strategic challenge at a global powwow in Silicon Valley, an atmosphere of quiet satisfaction had settled over London's Paddington. There, the founders of Adam & Eve – who famously fought a bitter legal dispute with Sorrell as they extricated themselves from their WPP contracts almost a decade ago – were counting up the millions they have made out of selling their agency to Omnicom's DDB. James Murphy, David Golding and Ben Priest have done rather well for themselves since splitting from Sorrell, and this week Campaign revealed exactly how much they've each made. Of course, there's much more in our first monthly mag, from an interview with Mario Testino to a look at how voice technology is changing everything. But to fully immerse yourself in the Campaign world, you really need to join our club. Meanwhile we're hard at work on issue two, out in the second week of October. And of course every day we're keeping you up to date on everything you need to know in advertising and marketing on campaignlive.co.uk.
-Claire Beale, global editor-in-chief, Campaign | 
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