Will the Ryanair flight cancellation crisis do permanent damage to the brand? | Making Tesco great again | and more...

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Campaign: Brands September 20, 2017

Brand news and analysis, powered by Marketing Will the Ryanair flight cancellation crisis do permanent damage to the brand? Jeremy Lee Ryanair, for so long the pantomime villain of the airline world, has found itself back centre stage after it announced that it was cancelling 40 to 50 flights every day over the next six weeks, affecting 400,000 passengers. Making Tesco great again Alison Hoad Alison Hoad, the chief strategy officer of Bartle Bogle Hegarty London, reveals how the stalwart British supermarket turned around its fortunes. Take a look at Tommy Hilfiger's rock and roll LFW activity Gurjit Degun Tommy Hilfiger created a rock and roll-inspired show for London Fashion Week, bringing in several digital aspects to the runway. EE's top marketer on the brand's new concept stores, Apple, Bacon and Ofcom Simon Gwynn and Georgina Brazier Campaign met Max Taylor, managing director of marketing at EE, at the mobile network's revamped "Showcase" store on Tottenham Court Road, central London, to find out why the brand wants to be a destination for shoppers, and why Apple's latest launches are a game-changer for the mobile industry. Nissan marketing chief: A successful product launch means leaving no stone unturned Daniele Schillaci As Nissan launches the latest iteration of its Leaf electric car, the brand's executive vice president, global sales and marketing, explains why the stakes have never been higher. Molson Coors promotes Carling brand boss to top UK marketing role Simon Gwynn Molson Coors has shuffled its marketing leadership team after former UK marketing and consumer excellence director Martin Coyle relocated to Canada to become the brewer's chief marketing and craft officer for its Canadian business. Amazon is working on Alexa-powered smart glasses Emily Tan Amazon's first wearable device will directly take on its voice assistant rival, Google. Thomson starts rebranding its network to TUI Emily Tan Travel company Thomson has kicked off its branding campaign for its name change to TUI. Aviva ad starring David Coulthard banned for encouraging dangerous driving Ben Bold The Advertising Standards Authority has banned an Aviva ad designed to attract safer drivers because it argues the 60-second spot encourages dangerous driving. Milk + Poop: inside the nursery brand start-up launched by a former EE marketer Ben Bold Former EE marketer Anna Greene has launched a "straight-talking", design-led baby brand Milk + Poop this week. She talks to Campaign about how the idea behind the business became reality within just 14 months. Consumers like 'real people' ads but prefer a laugh, research finds Simon Gwynn The use of ordinary, real people in ads may help brands connect with the public, a study carried out for Campaign has found. Why we (still) need to talk about neurodiversity (a lot louder) Ali Hannan Despite the industry's well-documented diversity drive, neurodiversity remains the elephant in the room and change is overdue. Hostelworld creates hostel out of sand Gurjit Degun Hostelworld, the online booking platform, has created a hostel out of sand on the Gold Coast in Australia. Movers and shakers: Publicis, WPP, Carling, OMD, Arla and more Staff Welcome to Campaign's round-up of the hires, departures and promotions across the industry. Promoted Industry research: The rise of in-house programmatic trading desks Share your thoughts on the state of programmatic for your chance to win a 5* UK stay plus dinner Promoted Let's use TV to change minds, attitudes...even society Rosie Arnold Rosie Arnold, head of art at Abbott Mead Vickers BBDO and the new Thinkbox Academy president, lays out her agenda for society-changing films that harness the power of TV Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Marketing Executive £25000 per annum Brand Recruitment, Buckinghamshire, Marlow / Buckinghamshire, High Wycombe / Beaconsfield, Buckinghamshire CX Strategy Partner Circa £45,000 depending on experience + benefits Bray Leino, Bristol Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Marketing Comms Lead Competitive Three, Maidenhead, Berkshire Brand Strategy Lead Competitive Three, Maidenhead, Berkshire Senior Sales Manager Competitive Studio 71, London

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