Saturday edition: Publicis & WPP are takeover targets | YouTube launches new ad tools | Snapchat opens AR lenses to advertisers

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Campaign: Media September 30, 2017

Media news and analysis, powered by Media Week Publicis and WPP are takeover targets and Accenture 'looks a credible buyer', bank says Gideon Spanier Publicis Groupe and WPP are takeover targets because agency groups are under pressure and Accenture looks the most credible buyer, according to a leading French bank. YouTube launches new ways to target and measure ads Emily Tan Brands can now target audiences on YouTube based on their Google searches and the places and apps we like. Snapchat opens up its AR lenses to advertisers Emily Tan Snapchat has made its 3D World Lenses available for advertisers allowing brands to sponsor fun AR characters Snapchatters to play with. Two weeks to go to Media Week Awards with more than 40 companies in the running Gideon Spanier More than 40 agencies and media owners are in the running for the 2017 Media Week Awards, which will be unveiled in two weeks' time on 12 October. WPP pulls out of Eurobest and threatens to leave Cannes Emily Tan A leaked email chain has made it clear that WPP intends to withdraw completely from Ascential's Eurobest awards in London this November and is in discussions with the organiser about Cannes Lions. Express Newspapers' profits drop 56% Gideon Spanier Express Newspapers has seen annual profits more than halve as owner Richard Desmond prepares to sell the group to Trinity Mirror. Oath's first campaign aims to showcase its brands and reach Emily Tan Oath, the new brand Verizon created by combining AOL and Yahoo, has pushed out its first global brand campaign #BuildYourBrand across nine markets. M&C Saatchi boss Kershaw: moving beyond traditional advertising is paying off Gideon Spanier M&C Saatchi has claimed its 10% increase in half-year revenues shows its strategy of moving beyond traditional advertising and media-buying is paying off at a time when big holding companies are suffering. The Guardian targets SMEs with launch of new ad tool Jeremy Lee The Guardian is targeting small and medium sized businesses with the launch of Ad Manager, a self-service ad tool that allows them to submit targeted ads to run on its site. Gary Knight to leave ITV after 40 years Jeremy Lee Gary Knight, ITV's commercial content director and one of its most longstanding and distinctive employees, is leaving the company after 40 years. Group M launches addressable TV business in UK Omar Oakes Group M has launched a new UK business that aims to help TV advertisers target viewers more precisely as audiences become more fragmented. Toyota shifts gears to hybrid in first campaign by The & Partnership Brittaney Kiefer Toyota is the latest carmaker to signal a shift from diesel to hybrid vehicles in a major campaign launching across Europe this month. American Airlines and MediaCom debut geofencing in motion ad campaign Ben Bold American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses London's black cabs to deliver ads to the mobiles of pedestrians. Meet the winners of the Marketing New Thinking Awards 2017 Staff The Marketing New Thinking Awards, in partnership with Sky Media, celebrate the brands and agencies that are finding innovative ways to cut through in an increasingly fast-moving consumer environment. The awards, which are powered by Campaign, were held today (September 27) at One Marylebone in central London. Promoted Elvis, emotion and earwigs - seven things we learned at Campaign Underground 2 Georganna Simpson All were present (in some form) at Campaign Underground's The Economics of Emotion event where the HERDmeister Mark Earls led 250 people dancing to Viva Las Vegas, delegates tried dead-insect snacks and top speakers from John Lewis, The AA, The Empathy Business and VICE explored the value of mood-based ads... Promoted 3 great ads I had nothing to do with #44: Ali Hanan on Dove, IKEA and Levi's Thinkbox Ali Hanan, founder of Creative Equals, reveals three great ads she admires but had nothing to do with Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Temp Marketing Executive £26,000 per annum (pro rata) Ball & Hoolahan, Bromley, Kent Commercial Director Competitive £ dependent on experience PinkNews Media Group, London Senior Sales Manager Competitive Studio 71, London Talent Manager Competitive Studio 71, London Head of Studio Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Digital Assistant Competitive Smart Energy GB, Tottenham Court Road, London W1 Account Manager - Specialist Agency Sales Competitive salary plus ability to earn up to 60% of salary in bonus Primesight, London Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire

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