This is the start of a new era for media agencies | Google and Facebook dominate over half of digital media market | and more...

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Campaign 18:05 September 18, 2017

The five things you need to know today Most read This is the start of a new era for media agencies Gideon Spanier The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken... Tech Google and Facebook dominate over half of digital media market Ben Bold Google and Facebook account for over half (54%) of the UK's digital ad market, attracting £6.3 billion of adspend, while the digital ad market is predicted to grow 11% this year, according to the latest research from eMarketer. Advertising Publicis Groupe gives Steve King responsibility for entire UK business Maisie McCabe Publicis Groupe is introducing a new regional structure that will give executives responsibility across all of its disciplines and has charged Steve King with running the UK. Marketing How Airbnb built its brand by telling the world not to travel Jonathan Mildenhall Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand. Media Channel 4 partners with brands for TV ads conveying sight loss Ben Bold Channel 4 has teamed up with the Royal National Institute of Blind People (RNIB) and brands O2, Amazon Echo, Freeview, Paco Rabanne and Specsavers, for an entire ad break that attempts to convey the impaired vision of people with sight loss. Also in the news How Hearst's UK CEO Wildman is shaking up the business Hearst has given UK CEO James Wildman 'a mandate for transformation' and the magazine newbie is eager to implement it. Five ways to improve your creative workflow From declaring use of technology in meetings to breaking performance working habits, Nicola Kemp explores how to achieve the perfect creative workflow. Does digital productivity need a reset? In the rush to proclaim the power of automated intelligence and big data, are the creative industries glossing over the fact that 'always on' hasn't actually led to an increase in productivity? Promoted "The whole world is being digitised, we have to get out of our segments": Alison Lewis, global CMO, Johnson & Johnson Georganna Simpson Campaign talks to Lewis about the digital take over, getting really close to consumers through data and why marketers have to pivot when it comes to strategy - not just plan. Promoted Watch: Advice from the UK's leading ad people Neil Waller, Whalar Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Director - Integrated B2B Marcoms Agency £70-90k plus bonuses and commission and other benefits The Jefferson Group, Shoreditch area, London Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Filleigh, Devon Channels Marketing Manager £53K + bonus + car allowance + private health Direct Recruitment, London (Central), London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Regional Member Programmes Manager - Oil & Gas £32500 - £34500 per annum Regan & Dean Recruitment Limited, London Brand Strategy Lead Competitive Three, Maidenhead, Berkshire Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Senior Sales Manager Competitive Studio 71, London Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater)

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