| |
| |
| This is the start of a new era for media agencies Gideon Spanier The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken... | |
| |
| |
| |
| |
| |
| Channel 4 partners with brands for TV ads conveying sight loss Ben Bold Channel 4 has teamed up with the Royal National Institute of Blind People (RNIB) and brands O2, Amazon Echo, Freeview, Paco Rabanne and Specsavers, for an entire ad break that attempts to convey the impaired vision of people with sight loss. | |
| |
| Does digital productivity need a reset? Nicola Kemp In the rush to proclaim the power of automated intelligence and big data, are the creative industries glossing over the fact that 'always on' hasn't actually led to an increase in productivity? | |
| |
| Xenia Tchoumi: how to influence the influencers Nicola Kemp As a UN Ambassador, digital feminist and a fashion influencer with over 8 million fans, Xenia Tchoumi believes having a strong voice is key to engaging with consumers in an era of ever-decreasing attention spans. | |
| |
| Brands, bots and Bonin: Dmexco 2017 highlights Simon Gwynn The cream of the digital marketing world once again descended on Cologne, Germany, for Dmexco, the annual two-day conference and exhibition that brings together the latest innovations and the talking points dominating the industry. Here's what went down. | |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| The Thinkboxes shortlist: July/August 2017 Thinkbox The July/August Thinkboxes shortlist sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here... | |
| |
| How to beat short-termism Jennifer Whitehead The focus on short-term gains is a threat to brands that can be beaten by collective action, says our expert panel | |
| |
No comments:
Post a Comment