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Campaign: Agencies September 28, 2017

Audi sends in the clowns for big-budget tech campaign Brittaney Kiefer Audi has enlisted a troupe of clowns to convey a serious message about the car brand's technologies in a new multi-million pound campaign. Why we are all consultants Alex Hesz Make no mistake, agencies aren't part of the creative industries. As consultancies close in we need to stop this charade, warns Adam & Eve/DDB's chief strategy officer. Pitch update: AB InBev nears conclusion as Chivas Regal pitch hots up Staff Two agencies are left in the pitch to be the first retained agency for insurance brand Ageas, while Anheuser-Busch InBev is close to making a decision in its media review and Chivas Regal reviews its advertising. Publicis and WPP are takeover targets and Accenture 'looks a credible buyer', bank says Gideon Spanier Publicis Groupe and WPP are takeover targets because agency groups are under pressure and Accenture looks the most credible buyer, according to a leading French bank. Moneysupermarket.com's Dave stars in most complained-about ad again Emily Tan Moneysupermarket.com's strutting Dave is back as the most complained about ad in the first half of 2017 with 455 complaints. This London district could be the new affordable home for creatives Brittaney Kiefer A real estate developer is designing a district in London for the creative industries, aiming to provide affordable workspaces and a new cultural destination in the capital. Publicis Groupe poaches Ogilvy's Annette King to run UK as CEO Claire Beale Annette King, the chief executive of Ogilvy in the UK, has been poached by Publicis Groupe to take up the newly created role of chief executive of Publicis Groupe UK. Meet the winners of the Marketing New Thinking Awards 2017 Staff The Marketing New Thinking Awards, in partnership with Sky Media, celebrate the brands and agencies that are finding innovative ways to cut through in an increasingly fast-moving consumer environment. The awards, which are powered by Campaign, were held today (September 27) at One Marylebone in central London. Marketing New Thinking Awards 2017: the full results Staff WPP pulls out of Eurobest and threatens to leave Cannes Emily Tan A leaked email chain has made it clear that WPP intends to withdraw completely from Ascential's Eurobest awards in London this November and is in discussions with the organiser about Cannes Lions. A view from Dave Trott: Why are there no baby dinosaurs? Dave Trott Jack Horner is curator of palaeontology at the Museum of the Rockies. One thing always troubled him: how come you never see any baby dinosaurs? Campaign Diary: Holy shet! Y&R London meets Perfect Curve Is it a case of art imitating life in the new series of BBC comedy W1A? The creative industries can lead the way on inclusivity for disabled people Dan Brooke Work such as Maltesers' ground-breaking ad from a year ago is few and far between. It's not good enough, says Channel 4 chief marketing and communications officer Dan Brooke. Does Uber licence row reveal we overestimate the power of brands in the service economy? Jeremy Lee While black cab drivers were celebrating the decision by Transport for London to strip Uber of its licence to operate in London, the response among some quarters of the public was rather different. JWT London launches joint venture to beef up data offering Omar Oakes J Walter Thompson London has launched a joint venture with data-powered marketing specialist Blueberry Wave as the WPP shop aims to set itself apart from its creative agency rivals. Watch: Campaign Underground: The Economics of Emotion Gurjit Degun Campaign Underground featured a human lie detector, grotesque images, and a solitary confinement VR experience. Promoted 3 great ads I had nothing to do with #44: Ali Hanan on Dove, IKEA and Levi's Thinkbox Ali Hanan, founder of Creative Equals, reveals three great ads she admires but had nothing to do with The Work Pick of the week: Tullamore Dew releases poetic and powerful ad for today's political climate Simon Gwynn In a year of brand activity loudly shaped by the political climate, Tullamore Dew's new film is a terrific piece of subtly powerful work, thinks Simon Gwynn. Turkey of the week: McConaughey fails to impress in macho Wild Turkey ad Brittaney Kiefer Brittaney Kiefer thinks Wild Turkey hasn't got its money's worth from last year's multimillion-dollar deal signing Matthew McConaughey as the brand's creative director. Audible "Life is more interesting when you listen" by Fold7 Taxi drivers and vicars often spend a lot of their time listening to people. More Promoted Elvis, emotion and earwigs - seven things we learned at Campaign Underground 2 Georganna Simpson All were present (in some form) at Campaign Underground's The Economics of Emotion event where the HERDmeister Mark Earls lead 250 people dancing to Viva Las Vegas, delegates tried dead-insect snacks and top speakers from John Lewis, The AA, The Empathy Business and VICE explored the value of mood-based ads... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Studio Competitive Studio 71, London Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Copywriter - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE) Designer Competitive Manchester United Foundation, Manchester Artworker DOE OLIVER Group, City of Westminster, London (Greater) Designer DOE OLIVER Group, Birmingham, West Midlands Head of Digital Production DOE OLIVER Group, London (Greater) Creative Artworker £25,000-£30,000 Verbalisation, Central London

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