Accenture's big ambition | Airbnb appoints global agency | Nespresso goes big on sustainability

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Campaign Breakfast Briefing September 12, 2017

Accenture wants to be world's biggest 'experience agency of record' Gideon Spanier Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies. Airbnb awards global remit to Wieden & Kennedy Omar Oakes Airbnb has named Wieden & Kennedy as global agency of record to lead its roster of agencies following a pitch against DDB. Nespresso goes big on sustainability credentials in new global campaign Simon Gwynn After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the centre of a new campaign, the brand's chief marketing officer tells Campaign. Ogilvy picks veteran digital chief Nuytemans to run EMEA Claire Beale Patou Nuytemans, the chief digital officer of Ogilvy EMEA, is taking over as CEO of Memac Ogilvy in the Middle East, replacing Edmond Moutran, the founder of the agency. Smartphone browsing overtakes laptop and desktop surfing for first time Ben Bold Smartphones have overtaken desktops and laptops as the preferred means of accessing the internet in the UK, with people spending nearly two hours a day on their phones browsing, according to eMarketer. Luke Taylor joins Omnicom to head new CRM division Gideon Spanier Omnicom has snapped up Luke Taylor, the former chief executive of Publicis Groupe's DigitasLBi, to head a new CRM division, Omnicom Precision Marketing group. Promoted Why the fear factor works Thomas Laranjo, MD of Total Media How can advertisers use emotions to improve an advertising strategy? Promoted Dmexco Decoded: Reacting to the rise of social video on Facebook and beyond Hannah Smith, agency sales director, 4C Insights Spend on social platforms is increasing as brands tap into the growing popularity and effectiveness of social video Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Filleigh, Devon Channels Marketing Manager £53K + bonus + car allowance + private health Direct Recruitment, London (Central), London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire Digital Designer Up to £40k April-Six, London (Central), London (Greater) Marketing Director / New Business £80K to £95K Direct Recruitment, London (Central), London (Greater) Account Director - brand and design agency £50-60k plus benefits The Jefferson Group, Central London Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater)

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