Thursday 28 September 2017

Publicis and WPP are takeover targets and Accenture 'looks a credible buyer'

Campaign: Media

Campaign: Media
September 28, 2017
Media news and analysis, powered by Media Week
Publicis and WPP are takeover targets and Accenture 'looks a credible buyer', bank says
Publicis and WPP are takeover targets and Accenture 'looks a credible buyer', bank says

Gideon Spanier

Publicis Groupe and WPP are takeover targets because agency groups are under pressure and Accenture looks the most credible buyer, according to a leading French bank.

WPP pulls out of Eurobest and threatens to leave Cannes
WPP pulls out of Eurobest and threatens to leave Cannes

Emily Tan

A leaked email chain has made it clear that WPP intends to withdraw completely from Ascential's Eurobest awards in London this November and is in discussions with the organiser about Cannes Lions.

Publicis Groupe poaches Ogilvy's Annette King to run UK as CEO
Publicis Groupe poaches Ogilvy's Annette King to run UK as CEO

Claire Beale

Annette King, the chief executive of Ogilvy in the UK, has been poached by Publicis Groupe to take up the newly created role of chief executive of Publicis Groupe UK.

Human smuggling operations 'advertising' on Facebook
Human smuggling operations 'advertising' on Facebook

Emily Tan

Human smuggling organisations are reportedly advertising their services on Facebook, using the site's group pages to post photos, numbers and details.

Less than a quarter of mobile media planners are verifying data
Less than a quarter of mobile media planners are verifying data

Emily Tan

Only 24% of mobile media planners are using third-party verification providers to verify the data they rely on, a study has found.

Channel 4 and OMD UK win big at 2017 Digital Cinema Media Awards
Channel 4 and OMD UK win big at 2017 Digital Cinema Media Awards

Suzanne Bidlake

Channel 4 and OMD UK took the top prize at last night's 2017 Digital Cinema Media Awards, run in association with Campaign.

Meet the winners of the Marketing New Thinking Awards 2017
Meet the winners of the Marketing New Thinking Awards 2017

Staff

The Marketing New Thinking Awards, in partnership with Sky Media, celebrate the brands and agencies that are finding innovative ways to cut through in an increasingly fast-moving consumer environment. The awards, which are powered by Campaign, were held today (September 27) at One Marylebone in central London.

Marketing New Thinking Awards 2017: the full results
Pitch update: AB InBev nears conclusion as Chivas Regal pitch hots up
Pitch update: AB InBev nears conclusion as Chivas Regal pitch hots up

Staff

Two agencies are left in the pitch to be the first retained agency for insurance brand Ageas, while Anheuser-Busch InBev is close to making a decision in its media review and Chivas Regal reviews its advertising.

Gary Knight to leave ITV after 40 years
Gary Knight to leave ITV after 40 years

Jeremy Lee

Gary Knight, ITV's commercial content director and one of its most longstanding and distinctive employees, is leaving the company after 40 years.

The creative industries can lead the way on inclusivity for disabled people
The creative industries can lead the way on inclusivity for disabled people

Dan Brooke

Work such as Maltesers' ground-breaking ad from a year ago is few and far between. It's not good enough, says Channel 4 chief marketing and communications officer Dan Brooke.

Two weeks to go to Media Week Awards with more than 40 companies in the running
Two weeks to go to Media Week Awards with more than 40 companies in the running

Gideon Spanier

More than 40 agencies and media owners are in the running for the 2017 Media Week Awards, which will be unveiled in two weeks' time on 12 October.

Playbuzz raises $35m to take branded content business global
Playbuzz raises $35m to take branded content business global

Emily Tan

Playbuzz has successfully raised an additional $35m (£26m) in funding that includes existing investory, The Walt Disney Company.

Campaign Diary: Holy shet! Y&R London meets Perfect Curve
Campaign Diary: Holy shet! Y&R London meets Perfect Curve

Is it a case of art imitating life in the new series of BBC comedy W1A?

Why don't brands want to sponsor the Six Nations?
Why don't brands want to sponsor the Six Nations?

Anna Semens

A number of reasons have been put forward as to why the Six Nations sponsorship remain unsold. Those looking for answers should dig deeper into the sport of rugby and the championship itself, says Dr Anna Semens, head of insight and analytics, Cake.

3 great ads I had nothing to do with #44: Ali Hanan on Dove, IKEA and Levi's
Promoted
3 great ads I had nothing to do with #44: Ali Hanan on Dove, IKEA and Levi's

Thinkbox

Ali Hanan, founder of Creative Equals, reveals three great ads she admires but had nothing to do with

Elvis, emotion and earwigs - seven things we learned at Campaign Underground 2
Promoted
Elvis, emotion and earwigs - seven things we learned at Campaign Underground 2

Georganna Simpson

All were present (in some form) at Campaign Underground's The Economics of Emotion event where the HERDmeister Mark Earls lead 250 people dancing to Viva Las Vegas, delegates tried dead-insect snacks and top speakers from John Lewis, The AA, The Empathy Business and VICE explored the value of mood-based ads...


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