Lego: how can the business ditch the 'complexity' and hit the reset button? | latest from Sainsbury's Tu | Parents blame brands over gender stereotyping

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Campaign: Brands September 06, 2017

Brand news and analysis, powered by Marketing Lego: how can the business ditch the 'complexity' and hit the reset button? Ben Bold Lego experienced a fall in global revenues for the first time in a decade, leading the firm to announce job cuts of 1,400. With executive chairman Jørgen Vig Knudstorp admitting that the business has become too complex and lost its focus, how can it press the "reset button" and return to its core? Sainsbury's Tu launches new brand position 'Be you' in first campaign by Portas Simon Gwynn Sainsbury's is aiming to establish Tu as a "credible British fashion brand" with a new TV campaign featuring a diverse array of street-cast people. Parents blame brands over gender stereotyping Nicola Kemp At the end of a summer of discontent over gender stereotyping, exclusive research commissioned by Campaign reveals that parents blame brands for perpetuating inequality. Ovo Energy's CMO on why cycling fans are natural territory for the brand Simon Gwynn As Ovo sponsors the UK's top men's cycling event, the Tour of Britain, the challenger brand's marketer explains why it is striving to become more than just an energy provider. Was L'Oréal right to drop Munroe Bergdorf? Gemma Charles L'Oréal found itself at the centre of a race row last week after it cut ties with its new brand ambassador Munroe Bergdorf. Citroën invites Facebook users to shape TV ad Ben Bold Citroën is allowing social media users to shape an upcoming TV ad promoting its new C3 model, inviting them via Facebook Live to choose which scenes appear in the finished film. Why Pernod Ricard is teaching consumers how to make cocktails look good on Instagram Simon Gwynn Pernod Ricard, which owns brands including Absolut Vodka, Chivas Regal and Beefeater, will be teaching consumers how to make their cocktails look beautiful on Instagram. Why we should all embrace the 'Back to school' mindset Nicola Kemp When 'the cult of busyness' robs us of the space and time to think, we asked five creative leaders to share how they best achieve a creative reset. Boots takes a successful lunge with its new action-packed ad Unruly Social video experts at Unruly review "Play this at my funeral", the latest viral by Spotify. Labour: ban betting firms from sponsoring football shirts Simon Gwynn The Labour Party would ban football clubs from signing shirt sponsorship deals with betting brands, deputy leader Tom Watson has announced. New car sales continue to fall but electrics and hybrids boom Simon Gwynn New car registrations in August fell 6.4% year-on-year to 76,433, marking the fifth month in a row of decline. Watch: Jägermeister and Modestep prepare for gig in the sky James Page Jägermeister and Modestep are preparing to perform a gig whilst suspended between mountains in New Zealand as part of its 'Ice cold gig' series. Campaign Underground to delve into emotional response to brands Ben Bold Tickets are on sale for the second instalment of Campaign Underground, an event featuring an array of content that will seek to answer the question: can brands genuinely engage emotionally with consumers? CIPD extends media and events relationship with Haymarket Ben Bold Haymarket Media Group's partnership with HR industry body the CIPD has been reinforced after the publishing group signed a deal to provide the organisation with an array of event services aimed at members across the globe. Movers and shakers: Coca-Cola, Ladbrokes Coral, CHI, MEC, Weetabix, Spotify, SapientRazorfish and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient Promoted FutureVision: Connected by Design R/GA Follow these four clients to see how R/GA's integrated model helps organisations avoid disruption... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) eCom Translator (ENG- TR) DOE OLIVER Group, Istanbul (TR) Director of Engagement Competitive London Youth, London In-House Marketing Designer Competitive Emotech, London (Central), London (Greater) Conversion Officer £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire Distance Learning Marketing Officer £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire Digital Communications Officer £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire

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