Sainsbury's Tu launches new brand position | Why WPP's Wavemaker needs to make waves

 

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Campaign: Agencies September 06, 2017

Sainsbury's Tu launches new brand position 'Be you' in first campaign by Portas Simon Gwynn Sainsbury's is aiming to establish Tu as a "credible British fashion brand" with a new TV campaign featuring a diverse array of street-cast people. WPP unveils Wavemaker as name of merged MEC-Maxus agency Gideon Spanier Wavemaker will be the name of the WPP agency formed by the merger of MEC and Maxus. WPP's Wavemaker needs to prove it can make waves, not just respond to them Gideon Spanier The merged MEC-Maxus business faces multiple challenges as it launches into a contested market. Why we should all embrace the 'Back to school' mindset Nicola Kemp When 'the cult of busyness' robs us of the space and time to think, we asked five creative leaders to share how they best achieve a creative reset. Citroën invites Facebook users to shape TV ad Ben Bold Citroën is allowing social media users to shape an upcoming TV ad promoting its new C3 model, inviting them via Facebook Live to choose which scenes appear in the finished film. Parents blame brands over gender stereotyping Nicola Kemp At the end of a summer of discontent over gender stereotyping, exclusive research commissioned by Campaign reveals that parents blame brands for perpetuating inequality. Barclays poised to move £60m media account to Omnicom from WPP's Maxus Gideon Spanier Barclays is poised to move its estimated £60m global media account to Omnicom Media Group after six years with WPP's Maxus. Was L'Oréal right to drop Munroe Bergdorf? Gemma Charles L'Oréal found itself at the centre of a race row last week after it cut ties with its new brand ambassador Munroe Bergdorf. Campaign Big Awards final deadline looms Staff The final entries for the Campaign Big Awards - the UK's premier celebration of commercial creativity - must be received tomorrow night (Thursday 7 September). Campaign Underground to delve into emotional response to brands Ben Bold Tickets are on sale for second instalment of Campaign Underground, an event featuring an array of content that will seek to answer the question: can brands genuinely engage emotionally with consumers? Movers and shakers: Coca-Cola, Ladbrokes Coral, CHI, MEC, Weetabix, Spotify, SapientRazorfish and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Boots takes a successful lunge with its new action-packed ad Unruly Social video experts at Unruly review "Play this at my funeral", the latest viral by Spotify. We have to make news, not ads Lucas Peon JWT London's ECD reflects on how a viral meme about the third royal baby involved an homage to KitKat advertising. Chime gifts 27% Bell Pottinger stake back to agency Sam Burne James VCCP owner Chime Communications handed its 27% stake in Bell Pottinger back to the beleaguered PR agency last month, apparently without any money changing hands, it has emerged. Promoted 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality The Work Old Spice "Invisible world" by Wieden & Kennedy There's barely anything to watch in Old Spice's two-hour movie by Wieden & Kennedy Portland, but you have to see this oddball piece of marketing anyway. Tena Men "Active Fit Pants launch" by AMV BBDO Tena Men's smooth spokesman Stirling Gravitas introduces his brother from a Japanese mother for the launch of the brand's Active Fit Pants. Shreddies "Shreddie or not?" by McCann London Shreddies introduces its new creative platform with an ad in stereo to show the alternative realities of a dad deciding whether to eat Shreddies for breakfast. More Promoted From the idea to the big screen: "Churchie's Drive-Thru Car Insurance" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) New Business Director £80k + excellent benefits and bonus MODA consult, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Group Account Director / Business Director £75k - £85k dependent on experience, plus excellent benefits MODA consult, London (Central), London (Greater) New Business Director £70k + excellent benefits MODA consult, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Digital Designer Up to £40k April-Six, London (Central), London (Greater) Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Digital and Multimedia Designer £24,983 - £28,936 Leeds Beckett University, Leeds, West Yorkshire

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