Vodafone launches mobile youth network | NME helps young people break into creative industries

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Campaign: Media September 01, 2017

Media news and analysis, powered by Media Week Vodafone gets help from young creatives to launch mobile youth brand Brittaney Kiefer Vodafone is collaborating with young creatives to launch its new mobile youth brand. Is the Trivago ad really the nadir of the ad industry's output? Pete Jackson and Chris Arnold Two industry commentators respond to a recent comment piece on Trivago's controversial ad campaign that claimed the British public deserved better than a "bored model and a search bar". NME partners with university to help young people break into creative industries Gurjit Degun NME, the Time Inc-owned music title, is expanding its programme that helps young people break into the creative industries into a year-long campaign. Dear Europe, please make sure Google's changes restore organic results Daniel Gilbert Google simply isn't practising what it preaches, argues Brainlabs' chief executive. Why influencer marketing is starting to grow up Callum McCahon Instagram's native feature, indicating when influencers are being paid by a brand, could have drastic implications, writes Born Social's strategy director The Trade Desk signs deal to scan every ad impression pre-purchase Emily Tan The Trade Desk and verification tech company White Ops have signed a deal that they say will guarantee a human is on the other end of every ad impression in real-time. Magazines must avoid Yellow Pages' fate Sarah Jane Thomson Customer loyalty must not be at the expense of diversification and creativity, writes the CEO of children's specialist title First News. Promoted Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Promoted From the idea to the big screen: "Churchie's Drive-Thru Car Insurance" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Associate Editor Up to £55,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire PR Officer Benefits British Red Cross, City of London, London PR Manager Benefits British Red Cross, City of London, London Senior Celebrity Liaison Officer Benefits British Red Cross, London, City of London Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE)

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