Thursday 7 September 2017

Marmite gene testing could prove whether you're born to 'love it or hate it' | Facebook admits selling 3,000 political ads for fake pages linked to Russia | and more...

Campaign 18:05

Campaign 18:05
September 07, 2017
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Marmite gene testing could prove whether you're born to 'love it or hate it'
Marmite gene testing could prove whether you're born to 'love it or hate it'

Brittaney Kiefer

A scientific study has shown that people's taste preference for Marmite is in their genes.

Tech
Facebook admits selling 3,000 political ads for fake pages linked to Russia
Facebook admits selling 3,000 political ads for fake pages linked to Russia

Ben Bold

Facebook sold political advertising designed to shape the outcome of last year's US presidential election to a Russian firm, the social network admitted yesterday.

Advertising
Sneak peek: Snowball and Al-Qassab talk accidental careers, visiting Zambia and the talent crisis in new Campaign feature
Sneak peek: Snowball and Al-Qassab talk accidental careers, visiting Zambia and the talent crisis in new Campaign feature

Staff

Abbott Mead Vickers BBDO's Cilla Snowball and BT's Zaid Al-Qassab will be the first duo to appear in The Conversation, a monthly feature in the new Campaign in which top marketers and their agency or media partners interview each other.

Marketing
No7 takes a successful lunge with its new action-packed ad
No7 takes a successful lunge with its new action-packed ad

Unruly

Social video experts at Unruly review "Ready for anything", the latest ad by No7.

Media
Apple and Amazon join race for 007 distribution rights
Apple and Amazon join race for 007 distribution rights

Simon Gwynn

Amazon and Apple have emerged as contenders for the distribution rights to the James Bond franchise.

 

Also in the news
Diary of an agency start-up: Ten tips on growing up fast

Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up and this is his ninth and final instalment.

Facebook's Nicola Mendelsohn reveals the first question leaders should always ask

Facebook's EMEA vice-president, one of Campaign's Power 100 marketers, shares the five leadership principles that she holds onto in the face of major digital disruption.

Unilever acquires ethical tea brand Pukka Herbs

Unilever has bought organic herbal tea company Pukka Herbs for an undisclosed sum, boosting its organic and environmental credentials.

Video ad-serving that might actually work: the new app reality
Promoted
Video ad-serving that might actually work: the new app reality

John Murn, Intowow

Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last.

Tomorrow's tech, today's paradox
Promoted
Tomorrow's tech, today's paradox

Tham Khai Meng, Ogilvy & Mather

With software, systems and even stores being developed that can change our reality, where does that leave creatives?


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