Saturday edition: TBWA completes management trio | Guinness ad depicts LA cowboys

 

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Campaign: Agencies September 23, 2017

TBWA\London completes new management trio with Tate as CEO Brittaney Kiefer TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up. 'No room for assholes': how Sara Tate plans to revitalise TBWA\London Brittaney Kiefer Sara Tate is the final piece in TBWA\London's management trio looking to bring back the agency's mojo. She talks to Campaign about her plans. Guinness depicts real-life Los Angeles cowboys in stirring new ad Brittaney Kiefer Guinness tells the story of modern-day cowboys defying gang violence in Los Angeles in the next chapter of its "Made of more" campaign. Sainsbury's shoots ad entirely with Snapchat Spectacles Emily Tan Sainsbury's and creative agency Gravity Road have worked with Snapchat to create the first UK ad shot on Spectacles. Famous Five go on a rail adventure in nostalgic GWR campaign Brittaney Kiefer Great Western Railway has revived children's book characters The Famous Five in an animated brand campaign aiming to spark people's love for rail travel. Fetch strikes back at Uber lawsuit and claims non-payment Emily Tan James Connelly, the chief executive of Fetch Media, has struck back at Uber's lawsuit by claiming the agency had already terminated its relationship with the ride-sharing company due to non-payment. Uber sues Dentsu's Fetch Media for 'fake clicks' Olivia Parker Uber filed a lawsuit against Fetch Media in San Francisco yesterday, suing the agency for a host of allegations including breach of contract, fraud and negligence. Consumers like 'real people' ads but prefer a laugh, research finds Simon Gwynn The use of ordinary, real people in ads may help brands connect with the public, a study carried out for Campaign has found. Pitch update: Body Shop kicks off agency talks Staff The Body Shop is speaking to advertising agencies about its creative account, as Crabtree & Evelyn and the insect festival Pestival hire new agencies. Pick of the week: Asos' joyful film is a quiet revolution in beauty advertising Nicola Kemp Vibrant, playful, fun and individual: Asos' film stands out amid a sea of beauty advertising intent on hectoring consumers that they must conceal their imperfections at all costs. Lynton Crosby joins former Obama strategist to launch digital marketing agency Ben Bold Lynton Crosby, Theresa May's former spin doctor, has teamed up with former Barack Obama strategist Jim Messina to advise brands on how to market themselves across an increasingly complex digital landscape. Publicis Groupe gives Steve King responsibility for entire UK business Maisie McCabe Publicis Groupe is introducing a new regional structure that will give executives responsibility across all of its disciplines and has charged Steve King with running the UK. Next 15 buys Elvis for £5.5m Ben Bold Indie creative agency Elvis has been bought by digital communications group Next 15 for £5.5m. McKinsey & Co acquires venture arm of Malaysian digital agency Faaez Samadi In the latest move by management consultancies into the marketing and communications industry, McKinsey & Co today announced it has acquired VLT Labs, a unit of independent Malaysian agency VLT. Promoted Industry research: What's really going on with programmatic? Campaign Insight & The Trade Desk Share with us your positives and pain points of programmatic for a chance to win £500 in high street vouchers or the GoPro HERO5 Session Promoted How to beat short-termism Jennifer Whitehead The focus on short-term gains is a threat to brands that can be beaten by collective action, says our expert panel Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Designer DOE OLIVER Group, Birmingham, West Midlands Head of Digital Production DOE OLIVER Group, London (Greater) Creative Artworker £25,000-£30,000 Verbalisation, Central London Designers Competitive Salary + Benefits BBC, London (Central), London (Greater) Middleweight Graphic Designer DOE Golley Slater, Cardiff, Cardiff (Caerdydd) Creative Planning Director Competitive TBWA Paris, Paris, France Senior Copywriter DOE OLIVER Group, Canary Wharf, London (Greater)

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