Unilever marketing boss Weed reveals 5C brand strategy | Uber should meet with TfL, Khan says after company's apology | and more...

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Campaign 18:05 September 26, 2017

The five things you need to know today Most read Unilever marketing boss Weed reveals 5C brand strategy Emily Tan Unilever is unveiling a new framework for its marketers that will form the backbone of its brand strategies going forward. Tech Uber should meet with TfL, Khan says after company's apology Omar Oakes Sadiq Khan, the mayor of London, has asked the capital's transport company to meet with Uber's chief executive following the company's open letter of apology for its mistakes. Advertising Are agencies in need of refuge in Hammersley's Harbour? Jeremy Lee It was the freedom granted by "Getting out of Cheil" (geddit?) that led Paul Hammersley, its former UK chief executive, to launch Harbour - a putative collective of independent agencies with a moniker that suggests its members are in need of a refuge. Marketing How easyJet targeted spontaneous travellers with a cafe James Page EasyJet, the budget airline, opened a Dutch-inspired pop-up café offering local cuisine sprinkles on bread to promote spontaneous travel. Media The Guardian targets SMEs with launch of new ad tool Jeremy Lee The Guardian is targeting small and medium sized businesses with the launch of Ad Manager, a self-service ad tool that allows them to submit targeted ads to run on its site. Also in the news Voxi targets students with 'Endless possibilities' campaign Voxi, Vodafone's mobile network aimed at young people, is creating a series of activations at universities to draw to appeal to more students. Guinness seems to have taken a leaf out of Vice's book Social video experts at Unruly review Guinness's latest ad "The Compton cowboys", created by Abbott Mead Vickers BBDO. Quarter of global marketers report digital ads appearing next to extremist content A quarter of the world's marketers have reported specific examples of where their digital advertising appeared alongside offensive and compromising content. Promoted Driven by original content - why TV is still the most effective advertising medium Words by Stuart Derrick UKTV, the country's biggest multi-channel broadcaster, demonstrates the power of TV in 2017 Promoted Navigating influence in a post-truth world Words by Jim Selman, managing director, Allison+Partners Honesty. Forget it being the best policy, it's the only policy for creating compelling and credible content anywhere fake news flourishes Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Services Director Up to £90k DOE plus benefits (6 month contract - potentially longer/perm) air recruitment, London (Central), London (Greater) Senior Innovation Consultant Up to £85k DOE plus benefits air recruitment, London (Central), London (Greater) Account Director - ATL b2b agency Up to £55k plus benefits Invoke Recruitment, London (Central), London (Greater) ACCOUNT MANAGER - Global Brand Agency STRATEGIC & CREATIVE c£30k-£38k+ depending on experience Royds Raphael, London (Central), London (Greater) Client Services Director / Operations Director – Integrated Brand Communications £55k-£60K Royds Raphael, London (Central), London (Greater) Director of Talent Management Competitive Studio 71, London Senior Sales Manager Competitive Studio 71, London Talent Manager Competitive Studio 71, London Talent Manager Competitive Studio 71, London Director of Marketing & Communications Competitive salary plus benefits Streatham & Clapham High School, London

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