Monday 25 September 2017

Why TfL's Uber ban is a good thing | Domino's spotlights awkward families and nerds

Campaign 18:05

Campaign 18:05
September 25, 2017
The five things you need to know today

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We should be glad TfL has the moral backbone Uber supporters lack
We should be glad TfL has the moral backbone Uber supporters lack

Chris Clarke

The response to Transport for London's decision not to renew Uber's licence is a vignette for our times.

Tech
Oath's first campaign aims to showcase its brands and reach
Oath's first campaign aims to showcase its brands and reach

Emily Tan

Oath, the new brand Verizon created by combining AOL and Yahoo, has pushed out its first global brand campaign #BuildYourBrand across nine markets.

Advertising
Domino's unveils 'official food of everything' position in first ads by VCCP
Domino's unveils 'official food of everything' position in first ads by VCCP

Omar Oakes

VCCP's debut campaign for Domino's positions the pizza delivery brand as "The official food of everything" with six TV spots.

Marketing
Philips launches global marketing initiative 'Better me, better world'
Philips launches global marketing initiative 'Better me, better world'

Emily Tan

Home appliance and personal electronics brand Philips has launched a new global marketing initiative that will let customers set the agenda for Philips' social causes for 2018.

Media
YouTube launches new ways to target and measure ads
YouTube launches new ways to target and measure ads

Emily Tan

Brands can now target audiences on YouTube based on their Google searches and the places and apps we like.

 

Also in the news
Ex-TBWA strategy chief Torode launches collective as antidote to broken agency model

New collective aims to create a new third space in-between freelancing and being employed by an agency.

Aviva creates large sculptures to promote community fund

Aviva has created three large sculptures across the country to show the difference that small objects can make to a community.

Tullamore Dew takes inadvertent swipe at Trump's immigration rhetoric in campaign celebrating human blend

A new global campaign for Tullamore Dew evokes historical parallels with its references to historical anti-Irish discrimination - but its current political significance was an accident of timing, the Irish whiskey's brand director told Campaign.

Aerial Awards winner: Chiltern Railways
Promoted
"Transparency is keeping me up at night" Marc Pritchard

Georganna Simpson

Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising.


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