D&AD Annual reviewed | Making Tesco great again | The benefit of real people in ads

 

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Campaign: Agencies September 20, 2017

Does this year's D&AD Annual capture our crazy times? Vicki Maguire Vicki Maguire, the co-chief creative officer of Grey London, reviews the new D&AD Annual and questions whether it captures the spirit of this "bonkers" advertising age. Making Tesco great again Alison Hoad Alison Hoad, the chief strategy officer of Bartle Bogle Hegarty London, reveals how the stalwart British supermarket turned around its fortunes. Consumers like 'real people' ads but prefer a laugh, research finds Simon Gwynn The use of ordinary, real people in ads may help brands connect with the public, a study carried out for Campaign has found. Employers are failing to embrace flexible working revolution Nicola Kemp Less than one in ten jobs paying over £20,000 are advertised as being open to flexible working, despite the fact that 63% of permanent full time employees now work flexibly. Why we (still) need to talk about neurodiversity (a lot louder) Ali Hannan Despite the industry's well-documented diversity drive, neurodiversity remains the elephant in the room and change is overdue. Aviva ad starring David Coulthard banned for encouraging dangerous driving Ben Bold The Advertising Standards Authority has banned an Aviva ad designed to attract safer drivers because it argues the 60-second spot encourages dangerous driving. Six ways to drive f******* working in adland Nikki Cochrane The advertising industry needs to stop seeing flexible working as a dirty word and recognise it is good for business, says Nikki Cochrane, co-founder and co-chief executive, Digital Mums. The making of an ad: Absolut's 'One night' celebrates the power of creativity James Page Watch Absolut and BBH London discuss their new campaign which aims to spark creativity. Bear Nibbles appoints Adam & Eve/DDB ahead of TV push Gurjit Degun Bear Nibbles, the fruit snacks brand, has picked Adam & Eve/DDB as its first agency of record after a competitive pitch process. Movers and shakers: Publicis, WPP, Carling, OMD, Arla and more Staff Welcome to Campaign's round-up of the hires, departures and promotions across the industry. Promoted Industry research: What's really going on with programmatic? Campaign Insight & The Trade Desk Share with us your positives and pain points of programmatic for a chance to win £500 in high street vouchers or the GoPro HERO5 Session TRENDING How Airbnb built its brand by telling the world not to travel Jonathan Mildenhall Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand. Naomi Campbell fronts karaoke squad for H&M ad campaign Brittaney Kiefer Naomi Campbell sings karaoke on the streets of Tokyo for H&M's autumn/winter fashion campaign. Promoted Let's use TV to change minds, attitudes...even society Rosie Arnold Rosie Arnold, head of art at Abbott Mead Vickers BBDO and the new Thinkbox Academy president, lays out her agenda for society-changing films that harness the power of TV Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) Senior Planner £55-60k + bens Direct Recruitment, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Creative Artworker £25,000-£30,000 Verbalisation, Central London Designers Competitive Salary + Benefits BBC, London (Central), London (Greater) Middleweight Graphic Designer DOE Golley Slater, Cardiff, Cardiff (Caerdydd) Creative Planning Director Competitive TBWA Paris, Paris, France Senior Copywriter DOE OLIVER Group, Canary Wharf, London (Greater)

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