Friday, 22 September 2017

How Tate plans to revitalise TBWA | GWR revives Famous Five | Facebook bans shaving ad

 

Campaign: Agencies

Campaign: Agencies
September 22, 2017
'No room for assholes': how Sara Tate plans to revitalise TBWA\London
'No room for assholes': how Sara Tate plans to revitalise TBWA\London

Brittaney Kiefer

Sara Tate is the final piece in TBWA\London's management trio looking to bring back the agency's mojo. She talks to Campaign about her plans.

Famous Five go on a rail adventure in nostalgic GWR campaign
Famous Five go on a rail adventure in nostalgic GWR campaign

Brittaney Kiefer

Great Western Railway has revived children's book characters The Famous Five in an animated brand campaign aiming to spark people's love for rail travel.

'We used to be dangerous': Nils Leonard and Rosie Arnold on how to transform advertising
'We used to be dangerous': Nils Leonard and Rosie Arnold on how to transform advertising

Claire Beale and Somethin' Else

Uncommon's Nils Leonard and AMV BBDO's Rosie Arnold have both gone through bold career transformations. They talk to Campaign global editor-in-chief Claire Beale about shaking up advertising, taking back Fridays, and keeping talent who want to leave the industry.

Facebook bans Friction Free Shaving's #Shoga ad for 'implied nudity'
Facebook bans Friction Free Shaving's #Shoga ad for 'implied nudity'

Emily Tan

Friction Free Shaving's (FFS) first digital campaign has been banned by Facebook because it involves a nude woman, modesty bars notwithstanding.

Grey wins global Tuborg account after three-way pitch
Grey wins global Tuborg account after three-way pitch

Ben Bold

Grey London has won the global ad account for Carlsberg Group-owned lager Tuborg and has been charged with working on a new strategy for the brand.

Christmas teen-focused sexual health brief won by Ogilvy
Christmas teen-focused sexual health brief won by Ogilvy

Gemma Charles

Public Health England has appointed Ogilvy UK to create a digital campaign aimed at encouraging young people to use condoms over the festive season.

Public Health England reveals new tech-focused marketing strategy
Public Health England reveals new tech-focused marketing strategy

Gemma Charles

Public Health England has unveiled a three-year strategy up to 2020, which places technology at the heart of its mission to improve the nation's health.

Jacobs Douwe Egberts moves UK media to Carat
Jacobs Douwe Egberts moves UK media to Carat

Gurjit Degun

Jacobs Douwe Egberts, the coffee company, has moved its UK media planning and buying account into Dentsu Aegis Network shop Carat.

Five takeaways from Campaign Underground
Five takeaways from Campaign Underground

Gurjit Degun

Selling emotional advertising, thinking about insights and ditching diversity programmes are some of the takeouts from this week's Campaign Underground.

Campaign's Best Places to Work entry deadline fast approaching
Campaign's Best Places to Work entry deadline fast approaching

There are just two weeks left to enter Campaign's inaugural survey recognising the best places to work in marketing, advertising and media.

Transformational tech is here, now
Promoted
Transformational tech is here, now

Chris Baldwin, Sodexo

How innovations in technology are making marketing come alive

The Work

Ikea
Ikea "This charges everything" by Acne and Ikea Creative Hub

Ikea's tribute to Apple jumps on hype surrounding the iPhone 8's release.

Campaign to End Loneliness
Campaign to End Loneliness "The loneliness project" by BMB

A young man called Joe spends a week on his own in a flat without any human or technological contact in a social experiment devised by the Campaign to End Loneliness.

Levi's
Levi's "Circles" by FCB West

Inclusivity has become a hot topic among brands.

More
Promoted
"Transparency is keeping me up at night" Marc Pritchard

Georganna Simpson

Campaign talks to P&G's marketing chief Pritchard about demanding more from digital, the importance of reach and why one-to-one engagement is the next frontier in advertising.


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