Guinness ad depicts real LA cowboys | Why creatives have lost their way

 

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Campaign: Agencies September 18, 2017

Guinness depicts real-life Los Angeles cowboys in stirring new ad Brittaney Kiefer Guinness tells the story of modern-day cowboys defying gang violence in Los Angeles in the next chapter of its "Made of more" campaign. Why creative people have lost their way David Kolbusz What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"... Does digital productivity need a reset? Nicola Kemp In the rush to proclaim the power of automated intelligence and big data, are the creative industries glossing over the fact that 'always on' hasn't actually led to an increase in productivity? Publicis Groupe gives Steve King responsibility for entire UK business Maisie McCabe Publicis Groupe is introducing a new regional structure that will give executives responsibility across all of its disciplines and has charged Steve King with running the UK. What brands should know about 'agendered' society Nicola Kemp A less gender-conscious future has significant implications for society, brands and how we work, writes Nicola Kemp. Five ways to improve your creative workflow Nicola Kemp From declaring use of technology in meetings to breaking performance working habits, Nicola Kemp explores how to achieve the perfect creative workflow. Next 15 buys Elvis for £5.5m Ben Bold Indie creative agency Elvis has been bought by digital communications group Next 15 for £5.5m. Why face is the future Tracey Follows As another week passes, we draw another step closer towards global face culture, says the Futuremade founder. Dmexco 2017: Programmatic ads, bad jokes, and digital transformation Tom Ollerton The collective vision of fusing programmatic, tech and creativity remains a dream at this year's Dmexco Omnicom snaps up SEO specialist Verve Search Ben Bold Omnicom Media Group has acquired independent SEO and content marketing agency Verve Search for an undisclosed sum. Promoted The Thinkboxes shortlist: July/August 2017 Thinkbox The July/August Thinkboxes shortlist sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here... The Work H&M "H&M womenswear fall fashion 2017" by Adam & Eve/DDB Naomi Campbell knew all the words to Wham!'s Wham Rap! by heart when she arrived on set to shoot H&M's autumn/winter fashion campaign. BBC Radio 1 "Live lounge" by BBC Creative BBC Creative tells the stories behind major music acts to mark Radio 1's Live Lounge Month and 50 years of the station. Unicef "A child is a child" by FCB Inferno Photographer and director Rankin shot Unicef UK's new film to highlight the plight of children uprooted by war, poverty and disaster. More TRENDING Should advertisers be worried about Facebook's false audience figures? Jeremy Lee In the latest scandal to hit Facebook, it has emerged that the company has been claiming it can reach demographics that are greater than actually exist. Adam & Eve's £110m earn-out deal puts a premium on cultural impact Gideon Spanier Adam & Eve's most famous client prides itself on being "never knowingly undersold" but the agency's founders certainly didn't under-sell themselves. Promoted Open canvas: the best in outdoor Posterscope Two experts pick their favourite out of home campaigns and explain why their chosen work makes the most of the medium Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Senior Data Planner – Stunning W1 Agency to £45k + great benefits Fill Recruitment, London (Central), London (Greater) Senior Planner £55-60k + bens Direct Recruitment, London (Central), London (Greater) New Business Director £80k + excellent benefits and bonus MODA consult, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Creative Planning Director Competitive TBWA Paris, Paris, France Senior Copywriter DOE OLIVER Group, Canary Wharf, London (Greater) Creative Lead DOE OLIVER Group, Birmingham, West Midlands Artworker DOE OLIVER Group, Birmingham, West Midlands

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