American Airlines and MediaCom debut geofencing campaign | Google to refund advertisers

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Campaign: Media September 25, 2017

Media news and analysis, powered by Media Week American Airlines and MediaCom debut geofencing in motion ad campaign Ben Bold American Airlines has become the first company to use geofencing on a moving object in an ad campaign that uses London's black cabs to deliver ads to the mobiles of pedestrians. Google to refund advertisers duped by ad fraud Babar Khan Javed The company announces an automated process by which its customers will be refunded. IAB: 'folly' to hide brand's role in native ads and influencer posts Emily Tan It would be "folly" for brands to assume that hiding their participation in influencer or native ad deals would lead to higher engagement rates, Christie Dennehy-Neil, senior public policy manager at IAB UK, has warned. Dentsu's trial nears conclusion with admission of guilt David Blecken The company ignored a culture of illegal overtime, the president has acknowledged. Coca-Cola signs first 'virtual athlete' in latest Fifa game Simon Gwynn Coke is set to release its first ever in-game advertising spot in the forthcoming Fifa 18. Lady Gaga, the joy of data and why it pays not to be seduced too easily Richard Shotton Marketers can use observed data to see how people actually think and behave. Just remember there is bias in every data set, Manning Gottlieb OMD's Richard Shotton argues. Irish e-commerce start-up Pointy gets $6m funding from founders of Google Map and Bebo Emily Tan Pointy, an Irish start-up that helps local retailers get their products online has raised $6m (£4.42m) in funding. Promoted Aerial Awards winner: Chiltern Railways "A big deal - slide" Radiocentre Promoted Why it pays to be direct Words by Christian Knowles-Fitton, managing director, Bark&Bite Agility, efficiency, speed to market - client mandatories that are driving the demise of the 'fully integrated' agency and flourishing of the specialist creative agency Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Temp Marketing Executive £26,000 per annum (pro rata) Ball & Hoolahan, Bromley, Kent Sales Manager - Recruitment Media Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Senior Sales Manager Competitive Studio 71, London Head of Studio Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Digital Assistant Competitive Smart Energy GB, Tottenham Court Road, London W1 Account Manager - Specialist Agency Sales Competitive salary plus ability to earn up to 60% of salary in bonus Primesight, London Talent Manager Competitive Studio 71, London Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire

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