Friday, 1 September 2017

L'Oréal drops model after Facebook rant | Vodafone launches mobile youth brand | Moneysupermarket pays homage to Dirty Dancing

Campaign: Brands

Campaign: Brands
September 01, 2017
Brand news and analysis, powered by Marketing
L'Oréal drops model Munroe Bergdorf after her Facebook rant
L'Oréal drops model Munroe Bergdorf after her Facebook rant

Emily Tan

Transgender model Munroe Bergdorf has been dropped as a L'Oréal Paris model for posting on Facebook that "all white people" are racist.

Moneysupermarket.com pays homage to Dirty Dancing in latest spot from Mother
Moneysupermarket.com pays homage to Dirty Dancing in latest spot from Mother

Jeremy Lee

Mother has been digging through the 80s film back catalogues again for its latest spot for Moneysupermarket.com.

Vodafone gets help from young creatives to launch mobile youth brand
Vodafone gets help from young creatives to launch mobile youth brand

Brittaney Kiefer

Vodafone is collaborating with young creatives to launch its new mobile youth brand.

Boots drops morning-after pill price but issues legal warning to pregnancy charity
Boots drops morning-after pill price but issues legal warning to pregnancy charity

Emily Tan

After weeks of pressure, Boots has announced it will sell a cheaper emergency contraception pill for £15.99, down from £28.25.

Is the Trivago ad really the nadir of the ad industry's output?
Is the Trivago ad really the nadir of the ad industry's output?

Pete Jackson and Chris Arnold

Two industry commentators respond to a recent comment piece on Trivago's controversial ad campaign that claimed the British public deserved better than a "bored model and a search bar".

Dear Europe, please make sure Google's changes restore organic results
Dear Europe, please make sure Google's changes restore organic results

Daniel Gilbert

Google simply isn't practising what it preaches, argues Brainlabs' chief executive.

VW offers £6,000 discount in exchange for diesel car
VW offers £6,000 discount in exchange for diesel car

Emily Tan

Volkswagen UK is offering discounts of up to £6,000 for customers who trade in diesel vehicles when buying a new car.

Debenhams splits with JWT
Debenhams splits with JWT

Jeremy Lee

After an eight-year partnership, Debenhams has split with J Walter Thompson.

Costa picks Lida for global loyalty programme
Costa picks Lida for global loyalty programme

Jeremy Lee

Costa, the high street coffee chain, has appointed Lida to handle its first global loyalty strategy following a four-way pitch managed by AAR.

Snowball, Blackett, Bogle and Evans among industry leaders honoured with Marketing Society fellowships
Snowball, Blackett, Bogle and Evans among industry leaders honoured with Marketing Society fellowships

Simon Gwynn

The Marketing Society has honoured 13 industry figures for their contribution to marketing and advertising at its annual fellows cocktail party.

Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity
Promoted
Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity

Meg Carter

'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy.

Hyperpersonalisation: It's about the context, innit?
Promoted
Hyperpersonalisation: It's about the context, innit?

David Fletcher, MEC UK

Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient


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