Saturday edition: Vodafone launches youth brand | L'Oréal drops model

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Campaign: Brands September 02, 2017

Brand news and analysis, powered by Marketing Vodafone gets help from young creatives to launch mobile youth brand Brittaney Kiefer Vodafone is collaborating with young creatives to launch its new mobile youth brand. L'Oréal drops model Munroe Bergdorf after her Facebook rant Emily Tan Transgender model Munroe Bergdorf has been dropped as a L'Oréal Paris model for posting on Facebook that "all white people" are racist. Moneysupermarket.com pays homage to Dirty Dancing in latest spot from Mother Jeremy Lee Mother has been digging through the 80s film back catalogues again for its latest spot for Moneysupermarket.com. Carlsberg global marketing boss: 'The big breweries have been competing to be the most superficial' Simon Gwynn The boom in craft beer brands has been a bombshell for the established beer industry - but Carlsberg has used it as an impetus to rediscover its identity. ASA to investigate Paddy Power boxing ad over racism complaints Simon Gwynn The Advertising Standards Authority has launched an investigation into a press ad for Paddy Power featuring a picture of boxer Floyd Mayweather with the headline "Always bet on black". Should Uber have hired a woman? Omar Oakes Uber has confirmed the appointment of Dara Khosrowshahi, the chief executive of Expedia, to be the taxi-hailing app company's new CEO. But should the company have hired a woman instead? Domino's trials driverless pizza delivery Omar Oakes Domino's has begun testing pizza deliveries using driverless cars. Event Magazine is joining forces with Campaign Gurjit Degun Event Magazine is moving to a new home and taking on a new name in the heart of marcomms conversations within Campaign. Experiences editor Gurjit Degun explains why. Cannes favourite Sea Hero Quest returns in VR Simon Gwynn Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the project. From Grenfell Tower to grime: modern Britain brought to life through outdoor ads takeover Brittaney Kiefer Outdoor advertising space across the UK will be taken over by photographs of contemporary British life for the second Portrait of Britain exhibition. Chevrolet adopts augmented-reality showroom Staff Dentsu Aegis Network (DAN) agencies Carat and Isobar are showing off V-Showroom, an AR (augmented reality) showroom app built for General Motors International (GMI). Just Eat celebrates takeaway stars in first X Factor idents Omar Oakes The X Factor's new sponsor Just Eat has launched its first series of ads celebrating "unsung superstars" ahead of the singing talent show's return on ITV this weekend. Promoted Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Conceptual Designer DOE OLIVER Group, London (Central), London (Greater) Social Media Lead £37,870 per annum Prostate Cancer, London (Central), London (Greater) Digital Campaign Manager Grade 7 (£31,076 – £38,183 per annum) University of Oxford, Oxford Digital Content Team Lead Competitive + Benefits OLIVER Group, Farnborough, Hampshire Project Manager Competitive + Benefits OLIVER Group, City of Westminster, London Account & Social Media Manager £20,000 per annum The Kairos Collective, London (Central), London (Greater)

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