The future of connected cars

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Campaign Sunday Supplement September 03, 2017

In-depth reads from across Campaign, covering brands, agencies and media What the future holds for connected cars in 2017 and beyond Suzy Bashford What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands We need to talk about the Trivago ad Sarah Hardcastle The British public deserves better than a bored model with a big search bar. Is the Trivago ad really the nadir of the ad industry's output? Pete Jackson and Chris Arnold Two industry commentators respond to a recent comment piece on Trivago's controversial ad campaign that claimed the British public deserved better than a "bored model and a search bar". Craft beer wars: a storm in a pint pot Jeremy Lee Craft beer is increasingly big business, and for proof, you only need look at the explosive growth of the sector's standard bearer Brewdog. A view from Dave Trott: The dog's bollocks Dave Trott Mike Daube is professor of health policy at Curtin University in Australia. Coca-Cola marketing director: Variety is the spice of careers Aedamar Howlett The marketing director at Coca-Cola UK & Ireland shares key lessons from her career. Above & Beyond CEO: my cockapoo is my secret work weapon Zaid Al-Zaidy Above & Beyond chief executive Zaid Al-Zaidy on why a dog is essential for keeping everyone in the agency grounded Why influencer marketing is starting to grow up Callum McCahon Instagram's native feature, indicating when influencers are being paid by a brand, could have drastic implications, writes Born Social's strategy director Promoted From the idea to the big screen: "Churchie's Drive-Thru Car Insurance" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) New Business Manager - OLIVER Media Competitive + Benefits OLIVER Group, London, UK Conceptual Designer DOE OLIVER Group, London (Central), London (Greater) Social Media Lead £37,870 per annum Prostate Cancer, London (Central), London (Greater)

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