X Factor series opener audience down to 6m | Google AdWords updates to aid conversion rate optimisation | and more...

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Campaign: Media September 04, 2017

Media news and analysis, powered by Media Week X Factor series opener audience down to 6m Omar Oakes The X Factor recorded its lowest launch audience numbers since the talent show's first episode 13 years ago on Saturday night. Google AdWords updates to aid conversion rate optimisation Omar Oakes Performance oriented digital marketers stand to gain if the new AdWords update can truly optimise for the sake of conversions instead of cost per click. YouTube is changing, but will it be enough to retain its online video crown? Mats Stigzelius To maintain its status in the world of online video, YouTibe should learn from its social media rivals, writes the co-founder of influencer platform Takumi Jack Daniel's pairs food, booze and song to help Brits 'Find their taste of Tennessee' Emily Tan As part of its "Find your taste of Tennessee" campaign, Jack Daniel's has launched a microsite that teaches you different whisky based cocktails, paired with recipes and music. Digital Mavericks 2017: Alternative portraits of success Emily Tan Meet this year's list of Digital Mavericks. These women are succeeding in tech and digital on their own terms, in the face of adversity and the status quo. The evolution of Dmexco into a one-stop shop for global digital marketers Stuart Flint Transparency, technology and content will be among the key themes of this year's Dmexco conference, writes Oath's EMEA vice-president. Promoted 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality Promoted How to start a revolution Bridget Angear, AMV BBDO and Alex Lewis, Revolt Revolt is a toolkit for any business or individual that wants to turn a spark of indignation or anger into an explosion of people power Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Associate Editor Up to £55,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London New Business Manager - OLIVER Media Competitive + Benefits OLIVER Group, London, UK Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire PR Officer Benefits British Red Cross, City of London, London PR Manager Benefits British Red Cross, City of London, London Senior Celebrity Liaison Officer Benefits British Red Cross, London, City of London Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh

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