Tuesday, 5 September 2017

How to be a VR director | Sandoz gives Deloitte a personality

 

Campaign: Agencies

Campaign: Agencies
September 05, 2017
Andy Sandoz gives Deloitte Digital a personality - but can he offer much else?
Andy Sandoz gives Deloitte Digital a personality - but can he offer much else?

Jeremy Lee

Deloitte Digital, a hitherto relatively obscure offshoot of a management consultancy, has made two statements of intent that suggest it plans to muscle into territory advertising agencies have traditionally thought their own.

How to be a VR director
How to be a VR director

Brittaney Kiefer

Greg Furber worked in films and advertising before becoming a VR director at Rewind. He talks about how he did it and how other creatives can make the leap to a career in virtual reality.

Ogilvy wins govt brief to promote UK exports
Ogilvy wins govt brief to promote UK exports

Omar Oakes

Ogilvy has won a brief from the Department for International Development to encourage more businesses to sell abroad as part of a government drive to improve exports.

Get a room: how Trivago could turn around the haters
Get a room: how Trivago could turn around the haters

Guy Bradbury & Dave Henderson

Atomic London's creative partners have an idea for how Trivago could capitalise on the recent attention on its outdoor ads....

Campaign launches Experiences channel
Campaign launches Experiences channel

Gurjit Degun

Campaign has launched an Experiences channel, dedicated to news, features and opinions on branded events.

CHI & Partners bolsters creative department
CHI & Partners bolsters creative department

Jeremy Lee

CHI & Partners has boosted its creative firepower with the hiring of Kate Allsop and Howard Green from Grey London and Alice Burton from Y&R London.

Case study: programmatic as a force for good
Promoted
Case study: programmatic as a force for good

Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis

How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving...

The Work

Axa
Axa "The dancer" by Fallon London

Axa's £5m campaign tells the powerful story of a dancer born with a bone disorder and introduces the brand's new strapline, "restless for a reason".

Galaxy
Galaxy "Thought train" by Abbott Mead Vickers BBDO & BBDO NY

Mars Chocolate bids farewell to Audrey Hepburn, the star of Galaxy ads since 2013, in a new spot for the confectionary brand.

Specsavers
Specsavers "Arctic" by Specsavers Creative

Specsavers brings its "Should've gone to Specsavers" strapline to an ad promoting its free hearing tests.

Scotch & Soda
Scotch & Soda "From Amsterdam, from everywhere - FW 2017" by Publicis 133

Amsterdam is not just a place, it's a state of mind.

More
'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill
Promoted
'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill

Georganna Simpson

Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitor's movies...


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