Warning lights are flashing amber about UK ad market

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Campaign: Media September 05, 2017

Media news and analysis, powered by Media Week Warning lights are flashing amber about UK ad market Gideon Spanier September is always an important month because it sets the tone for the run-up to Christmas and the economic indicators are flashing amber. O2 runs 'broken' billboards to show off screen replacement offer Sam Burne James Mobile brand O2 dialled in plenty of attention last week when it placed five apparently broken billboards across the country to create buzz around its offer of free screen replacment on new phones. Campaign launches Experience channel Gurjit Degun Campaign has launched an experiences channel, dedicated to news, features and opinions on branded events. Facebook was smart to choose a genderless AI assistant Peter Knapp Brands shouldn't be too quick to opt for a gendered virtual personality. TalkTalk could quit mobile to focus on broadband Simon Gwynn TalkTalk has held meetings with rival mobile operators as it considers exiting its mobile business. Watch: NME and BFI's rooftop live music and film mashup James Page The world of NME and the BFI collided through live music and film for rooftop events across the summer, sponsored by cigarette rolling-paper brand Zig-Zag. Google Adwords updates touch on creative and shopper experience Babar Khan Javed The latest updates will allow digital marketers to limit the impressions of their ads based on the product inventory in stock and also know which ads appeared in the coveted ad spots. Promoted Case study: programmatic as a force for good Sabrina Bailey-Navalón, Marketing Director EMEA, Xaxis How can advertisers help save the world? Outcome media company Xaxis used programmatic to raise awareness and drive donations for GlobalGiving... Promoted From the idea to the big screen: "Churchie's Drive-Thru Car Insurance" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Associate Editor Up to £50,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire New Business Manager - OLIVER Media Competitive + Benefits OLIVER Group, London, UK Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire PR Officer Benefits British Red Cross, City of London, London PR Manager Benefits British Red Cross, City of London, London Senior Celebrity Liaison Officer Benefits British Red Cross, London, City of London

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