WPP unveils Wavemaker as name of merged MEC-Maxus agency | Channel 4's Bake Off debut drew in many | Citroën invites Facebook users to shape TV ad | and more....

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Campaign 18:05 September 06, 2017

The five things you need to know today Most read WPP unveils Wavemaker as name of merged MEC-Maxus agency Gideon Spanier Wavemaker will be the name of the WPP agency formed by the merger of MEC and Maxus. Tech Citroën invites Facebook users to shape TV ad Ben Bold Citroën is allowing social media users to shape an upcoming TV ad promoting its new C3 model, inviting them via Facebook Live to choose which scenes appear in the finished film. Advertising Chime gifts 27% Bell Pottinger stake back to agency Sam Burne James VCCP owner Chime Communications handed its 27% stake in Bell Pottinger back to the beleaguered PR agency last month, apparently without any money changing hands, it has emerged. Marketing No7 takes a successful lunge with its new action-packed ad Unruly Social video experts at Unruly review "Ready for anything", the latest ad by No7. Media Channel 4's Bake Off debut drew 12m viewers including catch-up and online Ben Bold Channel 4's The Great British Bake Off debut was watched by a total of 12 million people, according to the latest figures, which include time-shifted viewing on TVs, online and on-demand. Also in the news Lego: how can the business ditch the 'complexity' and hit the reset button? Lego experienced a fall in global revenues for the first time in a decade, leading the firm to announce job cuts of 1,400. With executive chairman Jørgen Vig Knudstorp admitting that the business has become too complex and lost its focus, how can it press the "reset button" and return to its core? WPP's Wavemaker needs to prove it can make waves, not just respond to them The merged MEC-Maxus business faces multiple challenges as it launches into a contested market. Movers and shakers: Coca-Cola, Ladbrokes Coral, CHI, MEC, Weetabix, Spotify, SapientRazorfish and more Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Video ad-serving that might actually work: the new app reality John Murn, Intowow Groundbreaking technology is making VPAID available for any in-app video ad placement, opening up massive earning potential for apps. At last. Promoted Tomorrow's tech, today's paradox Tham Khai Meng, Ogilvy & Mather With software, systems and even stores being developed that can change our reality, where does that leave creatives? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Digital Designer Up to £40k April-Six, London (Central), London (Greater) Marketing Director / New Business £80K to £95K Direct Recruitment, London (Central), London (Greater) Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Strategy Director, packaging design and branding £80000 - £85000 per annum + discretionary bonus Gabriele, London

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