Friday, 4 February 2011

Global Bulletin from Brand Republic - The NY Times Company, Social Media in the Arab World, VW, The Daily, Google

 
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Latest news
 
Print advertising declines add to NYT Co woes  
Print advertising declines add to NYT Co woes
by Katherine Levy
04 February 2011, 09:06AM
 
The New York Times Company, publisher of The New York Times and the International Herald Tribune, has reported a 26.1% drop in net income for Q4 as the US press advertising market remains "volatile".
 
Social Media in the Arab World leading up to the uprisings of 2011  
Social Media in the Arab World leading up to the uprisings of 2011
by Staff
04 February 2011, 10:27AM
 
A report published this week by the Center for International Media Assistance, sheds a timely light on the growth of the internet and social media in the Arab world leading to the uprisings in Tunisia, Egypt and elsewhere in recent weeks.
 
VW to make a Super Bowl splash with Darth Vader 'force' ad  
VW to make a Super Bowl splash with Darth Vader 'force' ad
by Staff
04 February 2011, 10:27AM
 
New York - One of the ads being tipped to do extremely well this Super Bowl weekend is an ad for Volkswagen featuring a pint sized Darth Vader.
 
Murdoch's The Daily arrives: a 'new and robust voice' in tablet devices  
Murdoch's The Daily arrives: a 'new and robust voice' in tablet devices
by John Reynolds
02 February 2011, 04:15PM
 
Rupert Murdoch's much-trumpeted digital-only newspaper The Daily launched in New York today, with analysts pinpointing marketing and price as key factors that will determine its success.
 
Google to launch paid-for analytics package  
Google to launch paid-for analytics package
by Sarah Shearman
03 February 2011, 03:40PM
 
Google is preparing to roll out a paid-for enterprise-level analytics tool this year to compete with the likes of Adobe's Omniture and IBM's CoreMetrics, according to sources.
 
Hearst pays ?651m for Lagardère magazine business  
Hearst pays €651m for Lagardere magazine business
by Katherine Levy
31 January 2011, 09:38AM
 
Hearst Corporation has made a "binding offer" of €651m (£559m) for Lagardere's international magazine business, which includes a licensing agreement for fashion magazine Elle.
 
Unilever's Polk champions bigger marketing budgets  
Unilever's Polk champions bigger marketing budgets
by Loulla-Mae Eleftheriou-Smith
04 February 2011, 09:25AM
 
Mike Polk, president of food, home and personal care at Unilever, has said that the company will continue the trend of increasing its marketing and advertising investment to fuel its brands.
 
Aegis acquires South African agency to bulk up iProspect  
Aegis acquires South African agency to bulk up iProspect
by Katherine Levy
01 February 2011, 08:55AM
 
Aegis, the media and market research group, has acquired search marketing and performance agency Clickthinking Online in South Africa for its iProspect network.
 
 
Also in the news
 
Google to launch paid-for analytics package
by Sarah Shearman, 03 February 2011, 03:40PM
 
Wieden+Kennedy Amsterdam adds seven creatives
by Sara Kimberley, 31 January 2011, 12:05PM
 
'Brandjacking' sites take 28% of branded search terms
by Ed Owen, 04 February 2011, 09:23AM
 
P&G consolidates global units as Steel exits role
by Loulla-Mae Eleftheriou-Smith, 03 February 2011, 03:25PM
 
Volkswagen kicks-off ad review
by Anne Cassidy, 03 February 2011, 08:00AM
 
Unilever records double-digit growth in 2010
by Loulla-Mae Eleftheriou-Smith, 03 February 2011, 09:20AM
 
News Corp unveils healthy profits despite MySpace troubles
by Daniel Farey-Jones, 03 February 2011, 09:34AM
 
Aviva investment division reviews global creative
by Sara Kimberley, 03 February 2011, 11:45AM
 
AOL revenue slides 26% in 2010
by Katherine Levy, 03 February 2011, 11:35AM
 
Mindshare rejigs EMEA management
by Jeremy Lee, 03 February 2011, 11:10AM
 
 
From Singapore - Chris Reed on partnership marketing
 
Do Google Offers & Groupon make loyalty schemes irrelevant?
Chris J Reed
04/02/2011
 
Liverpool FC and Standard Chartered: how sponsorships go wrong
Chris J Reed
29/01/2011
 
LinkedIn v's Facebook: is it good v evil?
Chris J Reed
24/01/2011
 

From Pakistan - Sabene Saigol blogs from Lahore

 
Inspiration vs. plagiarism
Sabene Saigol
06/01/2011
 
Work/Life balance
Sabene Saigol
07/12/2010
 
Pakistan fashion week
Sabene Saigol
24/11/2010
 
From Amsterdam - Kerrie Finch blogs from Holland
 
Sexism in the PR Industry? Don't you worry your pretty little head about it.
Kerrie Finch
08/12/2010
 
The Ego Has Landed - Is Posturing Part of a Creative's Job?
Kerrie Finch
02/12/2010
 
Compromise - it's a killer
Kerrie Finch
23/11/2010
 
 
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