Monday, 14 February 2011

Breaking news from Brand Republic - Product placement, Sanyo, John Lewis, DCM, Sony, Valentine's Day, Ebiquity, Regaine, Liberty, Paper Round

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Product placement logo and three-second rule revealed
Product placement logo and three-second rule revealed
by Daniel Farey-Jones
14 February 2011, 12:01AM
Ofcom has released the logo that broadcasters must show during UK-produced programmes containing product placement, together with rules on when it has to be shown.
Piccadilly Circus lights open to new brand as Sanyo exits
Piccadilly Circus lights open to new brand as Sanyo exits
by Daniel Farey-Jones
14 February 2011, 12:01AM
One of the world's most iconic advertising sites is going up for grabs after Japanese electronics brand Sanyo called time after 33 years at London's Piccadilly Circus.
John Lewis expands online retail to Europe
John Lewis expands online retail to Europe
by Mark Banham
14 February 2011, 09:08AM
The John Lewis Partnership is to make an online land grab into Europe with additional channels on its website to serve Continental consumers.
DCM drafts in Cineworld's Lilly following Bowley departure
DCM drafts in Cineworld's Lilly following Bowley departure
by Katherine Levy
14 February 2011, 08:57AM
Digital Cinema Media has called on Cineworld boss Crispin Lilly to steady the company as it looks to replace Martin Bowley, who departed abruptly four weeks ago.
Sony unveils Xperia Play mobile for gamers
Sony unveils Xperia Play mobile for gamers
by Arif Durrani
14 February 2011, 09:34AM
Sony Ericsson has unveiled details of its long-awaited Xperia Play, a smartphone designed specifically for gamers, which draws on features from Sony's PlayStation games console.
Valentine's Day generates £334m in sales
Valentine's Day generates £334m in sales
by Loulla-Mae Eleftheriou-Smith
14 February 2011, 09:10AM
British consumers will spend an estimated £334.3m on Valentines Day gifts this year, according to Verdict Research, the retail arm of business information company Datamonitor.
Billetts brand makes way for Ebiquity
Billetts brand makes way for Ebiquity
by Daniel Farey-Jones
14 February 2011, 09:15AM
Media auditor Billetts and advertising monitoring service Xtreme Information are being replaced by their parent company's brand Ebiquity.
Regaine to sponsor Richard Hammond online TV show
Regaine to sponsor Richard Hammond online TV show
by Loulla-Mae Eleftheriou-Smith
14 February 2011, 09:25AM
Regaine, the "extra strength foam" hair-loss reversal product for men, is sponsoring Richard Hammond's new online TV show, 'Tech Head'.
Liberty appoints dbg to drive email marketing
Liberty appoints dbg to drive email marketing
by Sarah Shearman
14 February 2011, 08:00AM
Liberty, the London department store, has appointed dbg, the data marketing services company, to deliver its email marketing programme in the UK.
Paper Round (14 February) - Which clients are advertising in the national press?
Paper Round (14 February) - Which clients are advertising in the national press?
by Sarah Johnson
14 February 2011, 09:20AM
Valentine's Day ads are scattered across the press today with suggestions for gifts ranging from flowers to holidays.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Â

View the map
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Intelligence
Smartphone success: Android and the early-adopter love affair
Smartphone success: Android and the early-adopter love affair
by Maurice Fyles
08 February 2011, 08:00AM
While we are not yet a nation of smartphone owners, we are certainly heading that way, with buzz increasing around Google's Android operating system in particular, writes Maurice Fyles, associate director at ICM Research.
Can online music services make money?
Can online music services make money?
by Alex Blyth
07 February 2011, 12:23PM
As BSkyB's Sky Songs plays its last tune, Media Week analyses whether online music services have a sustainable business model in a market where consumers are 'fickle and spoilt for choice'
The death of the brand website?
The death of the brand website?
by Stuart Derrick
02 February 2011, 12:00AM
Today's consumers are most likely to interact with brands via social networks. So, what does this mean for brand websites? asks Stuart Derrick.
Think BR

Showing your client how much you care is good for business

Today we make a special effort with our loved-ones; we should do the same with our business relationships, writes Simon Rhind-Tutt.



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Also in the news
Australian tourist board reviews £70m media account
by Katherine Levy, 11 February 2011, 11:11AM
NEWSPAPER ABCs: The Sun rises back above 3m circulation mark
by John Reynolds, 11 February 2011, 01:48PM
NEWSPAPER ABCs: Sindy stays above 150,000 level after increasing bulks
by Daniel Farey-Jones, 11 February 2011, 01:22PM
Mirror parts company with digital exec after six months
by John Reynolds, 11 February 2011, 03:50PM
Thomson Reuters to make jobs cuts in 2011
by Arif Durrani, 10 February 2011, 08:26PM
Nokia jumps from 'burning platform' and forges alliance with Microsoft
by Ed Owen, 11 February 2011, 09:20AM
Innocent smoothies launches 'superhero' iPhone app
by Loulla-Mae Eleftheriou-Smith, 11 February 2011, 09:50AM
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