Monday 28 February 2011

Marketing Daily - Mercedes-Benz and Rolls Royce top Superbrands list; plus Nestlé, PepsiCo, Tesco and Myleene Klass

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
First TV product placement goes to Nestlé and ITV
Ed Owen,
28 February 2011
 

Nestlé coffee brand Dolce Gusto will make history today on ITV1's 'This...
Product placement: ITV ad spot debuts on This Morning programme
 
 
Mercedes-Benz and Rolls Royce top Superbrands charts
Nicola Clark,
28 February 2011
 

Heritage trounced technology in the latest Consumer Superbrands rankings, while engineering, web...
Mercedes-Benz: leads the pack in Superbrands Consumer rankings
 
 
PepsiCo and Britvic launch natural energy drink in the UK
Loulla-Mae Eleftheriou-Smith,
28 February 2011
 

Britvic, the soft-drinks manufacturer, is bringing PepsiCo's popular US energy drink SoBe...
SoBe Pure Rush: Britvic's US brand comes to the UK
 
 
Sainsbury's mulls rollout of sandwich store format to 200 sites
John Reynolds,
28 February 2011
 

Sainsbury's will roll out its independently located sandwich shop format across 200...
Sainsbury's: reportedly set to expand Fresh Kitchen stores
 
 
Myleene Klass rivals Mumsnet with own-brand channel
Loulla-Mae Eleftheriou-Smith,
28 February 2011
 

Celebrity mother Myleene Klass is establishing her own online brand this summer...
Myleene Klass: creates own-brand parenting website
 
 
Tesco broadside to Asda price guarantee
Ed Owen,
28 February 2011
 

Tesco has fired the latest salvo in the supermarket price war, pledging...
Tesco: latest price pledge is direct challenge to Asda
 
 
 
Also in the News
 
Social media drawing in early adopting shoppers
Ed Owen,
28 February 2011
 
Npower kicks off Kevin Keegan campaign
John Reynolds,
28 February 2011
 
Fairtrade 'important' to 47% of UK consumers
Ed Owen,
28 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Storm clouds gather as Sky retreats from print
Arif Durrani
 

BSkyB's decision to scale back its market-defining customer publishing business could be an ominous bellwether for the magazine industry; is sentiment being...
 
 
Anti-advertising advertising
Steve Henry
 

  I think you can make great TV programmes and never question the value of TV. I think you can...
 
 
Must we fling these gifts at our brand kids?
Geoff Gower, archibald ingall stretton...
 

What do the personalized video responses by the Old Spice man , KLM surprising people at Schipol airport and ...
 
 
 
 
 
 
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