Monday 21 February 2011

Digital AM - Mini, Publicis, Playboy

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Mini taps into the subconscious in new ad campaign
Mini taps into the subconscious in new ad campaign
by Sara Kimberley
21 February 2011, 11:44AM
Mini is launching an online and press campaign targeting people's subconscious, to prompt them to reveal when they're in the market to buy a new car.
Publicis targets small businesses with new offering
Publicis targets small businesses with new offering
by Sara Kimberley
21 February 2011, 09:21AM
PARIS - Publicis Groupe is launching a new business, Publicis Webformance, which is being developed internationally to help small to medium-sized companies with their digital media.
Playboy readies launch of TV streaming service
Playboy readies launch of TV streaming service
by Ed Owen
21 February 2011, 11:35AM
Playboy TV is launching a dedicated video-on-demand service in April for internet-connected TVs, and is plotting the brand's return to the London nightclub scene.
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