Wednesday, 9 February 2011

Digital AM - Groupon, BBC, Lucozade, Future, plus The Wall > Nokia: no answer to iPhone?

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Groupon ad banned for 'exaggerated' claims
Groupon ad banned for 'exaggerated' claims
by Sarah Shearman
09 February 2011, 12:01AM
Groupon, the online collective purchasing service, has been rapped by the Advertising Standards Authority again for posting a misleading restaurant deal ad, which "exaggerated" the available discount.
BBC releases iPlayer iPad app tomorrow
BBC releases iPlayer iPad app tomorrow
by Mark Banham
09 February 2011, 10:01AM
The BBC is unleashing its long-awaited iPlayer iPad app tomorrow, giving users direct access to the corporation's programme library.
Lucozade launches football campaign
Lucozade launches football campaign
by Loulla-Mae Eleftheriou-Smith
09 February 2011, 10:03AM
Lucozade has launched a digital campaign for the 2010-2011 Premier League football season to highlight its sponsorship of top flight football.
Future hits 32% digital contribution, but print ad revenue falls
Future hits 32% digital contribution, but print ad revenue falls
by Daniel Farey-Jones
09 February 2011, 09:41AM
The digital contribution to total ad revenue at Future has reached 32%, increasing by 25% over the final quarter of last year and helping to offset a 10% fall in print advertising at the special interest publisher.
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