Monday, 7 February 2011

Campaign Daily Fix - Yell, SuperBowl ads, McDonald's, FoxBingo, AOL

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Campaign Daily Fix
 
07 February 2011  
Latest News
Yell: updates classic TV commercial
Yell reworks classic JR Hartley ad
Sara Kimberley, 07 February 2011

Yell has remade its classic 1980s TV 'Fly Fishing' ad, replacing the author searching for his book with the help of a Yellow Pages, with a DJ trying to track...

 
Doritos: one of the US's favourite ads during yesterday's Super Bowl
Dogs beat Darth Vader in Super Bowl ad ratings
Daniel Farey-Jones, 07 February 2011

Spots for Bud Light by DDB and Doritos by Goodby Silverstein were America's favourite ads during the Super Bowl ad breaks, which also featured a debut effort from Stella Artois.

 
McDonald's: hamburger chain releases 'symphony ' ad
McDonald's goes for voiceover-free TV spot
Sara Kimberley, 07 February 2011

McDonald's has created an ad with an instrumental-only soundtrack, which captures a range of people from different walks of life brought together by the brand.

 
FoxyBingo.com: latest TV ad debuts tonight during Coronation Street
Bingo ad provides alternative employment for panto's finest
Sara Kimberley, 07 February 2011

FoxyBingo.com is launching a TV ad today (7 February), featuring 'Bullseye' presenter Jim Bowen on the toilet and Christopher Biggins as a giant bingo ball.

 
AOL: acquires The Washington Post
AOL splashes out $315m on Huffington Post
Daniel Farey-Jones, 07 February 2011

AOL has agreed to acquire The Huffington Post, which has in the region of 25 million monthly users, for $315m (£195m).

 
 
Also in the News
Radio chief calls for digital switchover date to be scrapped
Mark Banham, 07 February 2011
Fiat creates 'no congestion charge' campaign
Katherine Levy, 04 February 2011
 
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Latest Work
Yell 'Day V Lately' by Rapier
Yell 'Day V Lately' by Rapier
07 February 2011

Yell has remade its classic 'fly fishing' ad starring J.R. Hartley as part of a new campaign.

 
Virgin Media 'our house' by DDB UK
Virgin Media 'our house' by DDB UK
07 February 2011

DDB has launched its first brand-focused work for Virgin Media since it won the £71 million account in May.

 
Fosters 'suncream' by Adam & Eve
Fosters 'suncream' by Adam & Eve
07 February 2011

Fosters continues its 'good call' campaign with a new TV spot featuring the no-worries advice-giving Aussie duo.

 
More Work
 
Blogs
Latest Blog Entries
Nice bit of copy, son
Steve Henry

  A friend of mine typed 'ben priest john lewis' into Google and the first thing that came up was...

Gypsies on Ice and other exciting potential new formats
Jeremy Lee

At last. Channel 4 has finally found a ratings hit that will more than plug the gap left by Big...

WE COULDN'T EVEN GET ARRESTED
Dave Trott

  When he was young, my dad joined the police. On the first day, all the new recruits went into...

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