Breaking news from Brand Republic - AOL, Hearst, Super Bowl ad ratings, Morrisons, men's magazines, McDonald's, Clover

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news AOL splashes out $315m on Huffington Post by Daniel Farey-Jones 07 February 2011, 07:45AM AOL has agreed to acquire The Huffington Post, which has in the region of 25 million monthly users, for $315m (£195m). Hearst walks away from BBC Magazines deal by Arif Durrani 07 February 2011, 08:30AM Hearst Corporation, parent to the National Magazine Company, has confirmed for the first time it is no longer in talks to buy BBC Magazines following its Lagardère move. Dogs beat Darth Vader in Super Bowl ad ratings by Daniel Farey-Jones 07 February 2011, 09:35AM Spots for Bud Light by DDB and Doritos by Goodby Silverstein were America's favourite ads during the Super Bowl commercial breaks, which also featured a debut effort from Stella Artois. Morrisons in talks with George Davies over clothing line by Loulla-Mae Eleftheriou-Smith 07 February 2011, 09:47AM Morrisons is in talks with high street clothes designer George Davies about creating its debut retail fashion line. Solving the men's magazine conundrum by Katherine Levy 07 February 2011, 09:00AM With Bauer mulling its paid-for weekly Gaz7etta, the News of the World and ShortList readying free launches and ABC figures due next week, the men's magazine market is preparing for a welcome shake-up. McDonald's goes for voiceover-free TV spot by Sara Kimberley 07 February 2011, 08:35AM McDonald's has created an ad with an instrumental-only soundtrack, which captures a range of people from different walks of life brought together by the brand. Clover to target health-conscious customers by John Reynolds 07 February 2011, 09:03AM Clover, the 30-year-old spread, is returning to TV screens with a claim that it offers consumers "a great buttery taste with half the saturated fat of butter". Paper Round (7 February) - Which clients are advertising in the national press? by Sarah Johnson 07 February 2011, 09:30AM Two building societies vie to promote their service benefits in today's papers while BlackBerry claims to be the UK's number one smartphone. Adland The UK's biggest advertising, media and digital agencies, mapped.  View the map  Intelligence Unilever chief Keith Weed: 'Measuring social media is a big issue for us' by Atifa Silk 03 February 2011, 11:00AM Keith Weed, the man in charge of the world's second-biggest adspend as chief marketing officer at Unilever, talks to Atifa Silk about engaging content and the growing importance of the mobile platform. The death of the brand website? by Stuart Derrick 02 February 2011, 12:00AM Today's consumers are most likely to interact with brands via social networks. So, what does this mean for brand websites? asks Stuart Derrick. Generation 62.0: Digital planning for an aging population by Richard Morris 31 January 2011, 08:30AM Older people aren't just going online to check their bank accounts; they're also getting social and playing games, writes Richard Morris, deputy managing director at Carat. Also in the news Diageo appoints top global marketer for Guinness by Gemma Charles, 04 February 2011, 01:30PM Mattel launches online Valentine's campaign to reunite Barbie and Ken by Sarah Shearman, 04 February 2011, 04:16PM Vanity Fair runs nine-page Sky 'superstar' advertorial by Katherine Levy, 04 February 2011, 03:40PM Ladybirds and beetles try to 'Open Happiness' by Sara Kimberley, 04 February 2011, 12:50PM LG to launch first 3D smartphone by Ed Owen, 04 February 2011, 01:24PM Latest Blog Entries Nice bit of copy, son Steve Henry, 07 February 2011 Is Your Work Working For You? Rachel Brushfield, 07 February 2011 Wired hospital Greg Taylor, 04 February 2011 Crystal Palace Brass Band Rebranding Louise Kennedy, 04 February 2011 One-plussed TESS ALPS, 04 February 2011 Bankers bonuses need re-branding Hugh Salmon, 04 February 2011 Latest jobs Senior Media Account Manager Recruiter Propel Salary £38000 - £48000 per annum Location West End Account Manager - London Recruiter Dynamic New Alliances Salary £25K - £29K Location Creative Director Recruiter The Blueprint Salary £100000 - £200000 per annum Location London Senior Account Manager - Brand Activation Agency - FMCG/drinks - up to £38K Recruiter Judi Patton Salary up to £38K plus bonus Location London Digital Partnership Manager Recruiter Travelodge Salary Up to 50K Location Thame CRM Consultant/Data Planner Recruiter Direct Recruitment Salary 60k + bens Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders