Friday 11 February 2011

Marketing Daily - Nokia's strategic alliance with Microsoft; plus product placement, British Airways, Starbucks, and Innocent

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Breaking news from Marketing
 
Breaking news from Marketing February 2011
 
Latest News
 
Nokia jumps from 'burning platform' and forges alliance with Microsoft
Ed Owen,
11 February 2011
 

Nokia is turning to a strategic alliance with Microsoft to compete against...
Nokia N8 series: 'it's not technology, it's what you do with it' campaign
 
 
What brands need to know about product placement
Andy Fry,
11 February 2011
 

The imminent arrival of product placement will present interesting opportunities for brands,...
Product placement
 
 
BA global marketer Kerris Bright quits for Ideal Standard
Loulla-Mae Eleftheriou-Smith,
11 February 2011
 

Kerris Bright, the head of global marketing at British Airways, has resigned...
BA: global marketer Kerris Bright quits
 
 
Starbucks chief Schultz to lend expertise to Groupon
Katherine Levy,
11 February 2011
 

Groupon, the online collective purchasing service, has appointed Starbucks global chief executive...
Howard Schultz: joins Groupon
 
 
Innocent smoothies launches 'superhero' iPhone app
Loulla-Mae Eleftheriou-Smith and Sarah Shearman,
11 February 2011
 

Innocent has launched an iPhone app to support its "here to save...
Innocent: launches superhero iPhone app
 
 
Football's window of opportunity
Stuart Derrick,
09 February 2011
 

Footballers' transfer fees are not based on skill alone - marketing plays...
Torres' shirt outselling Carroll's by 250 to one
 
 
 
Also in the News
 
Coca-Cola's revenue climbs 13% in 2010
Loulla-Mae Eleftheriou-Smith,
10 February 2011
 
Kraft profits dive but Cadbury grows in UK
John Reynolds,
11 February 2011
 
Fashion site asks public to pick designer commissions
Ed Owen,
11 February 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
I'm a Micro Medici.
Mark Pearson, TDA
 

I bought an album last month by David Mead, one of my favourite singer songwriters. I say bought, I spent 15...
 
 
Why are radio ads so bad? An ex-client may solve the problem
Dominic Mills
 

  Just as we get the politicians we deserve, so I think it is also true we get the level...
 
 
Cameron wrong even if he's right (again)
Hugh Salmon
 

This is a telephone conversation I did not have with David Cameron last week. I don't know how he found...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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