Friday 18 February 2011

Breaking news from Brand Republic - Health Lottery bid, BBC iPlayer, Paddy Power, Tourism NZ, Trading Places, Paper Round

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Latest news
Desmond prepares to take on Camelot with Health Lottery bid
Desmond prepares to take on Camelot with Health Lottery bid
by Mark Banham
18 February 2011, 09:30AM
Northern & Shell owner Richard Desmond is expected to close the deal to buy the Health Lottery "within days", according to sources.
BBC iPlayer becomes VoD TV aggregator
BBC iPlayer becomes VoD TV aggregator
by John Reynolds
18 February 2011, 09:15AM
The BBC is linking video on demand (VoD) listings for rival on-demand sites, such as ITV Player and Seesaw, to its iPlayer.
Paddy Power backs mobile service with TV push
Paddy Power backs mobile service with TV push
by Sara Kimberley
18 February 2011, 08:44AM
Bookmaker Paddy Power is launching a humorous campaign to promote its smartphone betting service.
Tourism New Zealand launches UK digital marketing campaign
Tourism New Zealand launches UK digital marketing campaign
by Loulla-Mae Eleftheriou-Smith
18 February 2011, 09:10AM
Tourism New Zealand has launched a digital marketing campaign, backing its "100% pure" message with new "It's about time" push.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Staff
18 February 2011, 08:48AM
It's one in, one out at Telegraph Media Group, while Hall & Partners picks up a new chief executive, in BR's round-up of the industry moves in advertising, marketing and media.
Paper Round (18 February) - Which clients are advertising in the national press?
Paper Round (18 February) - Which clients are advertising in the national press?
by Sarah Johnson
18 February 2011, 09:09AM
As films get a Friday push, Yoko Ono places a full page ad in The Metro promoting world peace.
Adland

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Intelligence
The power of the big screen
The power of the big screen
by Judith Kennedy
17 February 2011, 08:00AM
Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT.
Latitude mobile report (pt 2): Mobile paid search opportunities
Latitude mobile report (pt 2): Mobile paid search opportunities
by Latitude
15 February 2011, 08:00AM
Mobile is growing at an average of 56% in clicks and 34% in spend per quarter, according to Latitude's mobile search report.
Latitude mobile report (pt 3): Predictions for 2011
Latitude mobile report (pt 3): Predictions for 2011
by Latitude
16 February 2011, 08:00AM
Internet search volumes from mobile devices are set to rocket in 2011 thanks to the growth of the tablet market, according to Latitude's predictions for the year ahead.
Think BR

The future is video

The boom in online video will fundamentally affect consumers' lives, writes Jimmy Maymann, founder and chairman, GoViral.



Working the new creative model

Also in the news
Pizza Hut Delivery launches spoof ad exclusively on Channel 4
by Sara Kimberley, 17 February 2011, 04:27PM
Hearst sets eyes firmly east with Lagardère deal
by Arif Durrani, 17 February 2011, 04:14PM
MAGAZINE ABCs: Winners and losers in the circulation wars
by Harriet Dennys, 17 February 2011, 04:20PM
MAGAZINE ABCs: The top 100 magazines at a glance
by Sarah Johnson, 17 February 2011, 12:10PM
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