Tuesday 15 February 2011

Digital AM - Spam, Corrie, Aviva, Virgin Trains, plus The Wall > School of Digital

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Canned meat brand Spam uses social media to build fanbase
Canned meat brand Spam uses social media to build fanbase
by Sarah Shearman
15 February 2011, 09:15AM
Spam has become the latest retro brand to implement a social media strategy to tell the brand's story and widen its appeal.
ITV launches online Corrie spin-off
ITV launches online Corrie spin-off
by Arif Durrani
15 February 2011, 09:28AM
ITV's first episode of the 'Coronation Street' online spinoff launched on its website last night, with an episode focused on Ken and Deidre Barlows' pillow talk.
Aviva to publish positive customer feedback in social media
Aviva to publish positive customer feedback in social media
by Mark Banham
15 February 2011, 10:45AM
Insurance specialist Aviva is to highlight positive customer comments in social media, using a service provided by feedback reporting specialist ServiceTick.
Virgin Trains shifts from zombies to carnival
Virgin Trains shifts from zombies to carnival
by Ed Owen
15 February 2011, 09:07AM
Virgin Trains has adopted a carnival theme for its latest campaign, running across outdoor, press and digital, which invites customers to "beat the system".
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